Personius & Company

Company History

Personius & Company was established by Jim Personius, who brings a strong background in management consulting and financial services. Before founding the firm, Jim Personius was an Associate Partner in the Financial Services Practice of Andersen Consulting (now Accenture) and later served as Chief Information Officer of Bristol West Insurance Group, a KKR company. He holds an MBA from the University of Michigan and a BSBA from the University of Illinois, and he is the author of Secrets and Techniques of Sponsorship Marketing, a resource used by association executives. The company is co-owned with Hanna Personius, and together they built a niche B2B firm that integrates strategic consulting with promotional product fulfillment.

Business Model

The firm operates with a dual focus: management consulting and promotional products. On the consulting side, it provides business vision and growth planning, conference and event marketing, sponsorship sales and activation, and custom training programs—such as government promotional buyer training and business owner training. The promotional arm sources and delivers logo apparel, corporate gifts, trade show giveaways, meeting mementos, and printed materials, handling fulfillment and drop-ship logistics. This combined model allows clients to receive both strategic advisory and tangible marketing deliverables from a single provider.

Products and Platforms

Personius & Company operates two proprietary online brands. Smart-Promos.com serves as a central digital procurement platform for promotional items, enabling clients to easily order branded merchandise for events and campaigns. Airline-Promotions.com targets the travel and aviation vertical, offering specialized conference giveaways and in-flight promotional campaign support. These platforms complement the company's consulting services and provide a streamlined channel for clients to execute their promotional strategies.

Market Position

The company is primarily positioned as a B2B partner for organizations in gaming, hospitality, conferences, and corporate sectors. Its listing on CasinoVendors.com confirms its trusted supplier status within the casino industry. While the exact headcount is not publicly disclosed, the firm maintains a lean owner-operated structure with fully staffed offices in Fort Lauderdale, Florida, and Ningbo, China, ensuring direct oversight of international sourcing. The combination of strategic consulting and hands-on promotional expertise gives it a unique niche compared to pure promotional product distributors or pure management consultancies.

Leadership

Jim Personius and Hanna Personius are the co-owners of the company. Jim Personius is the primary face of the firm, leveraging his consulting background and authorship to advise clients on sponsorship marketing. Hanna Personius handles operations and ownership responsibilities. No C-suite executives such as CEO, CFO, or CTO were identified in public sources, reflecting the company's founder-driven structure.