Pie Gaming
- Headquarters
- London, London, City of, England, United Kingdom
- Tony@Plaskow.com
PieGaming is a B2B iGaming software provider offering white-label and turnkey solutions for online casino and sportsbook operators. The company delivers a comprehensive technology stack that includes Player Account Management (PAM), casino game aggregation, sports betting platforms, and a sports betting exchange. Its platform is built with a mobile-first design philosophy and incorporates blockchain integration for secure, crypto-friendly transactions, positioning itself as a leader in crypto gambling. PieGaming serves clients across 27 countries and reports access to over 2,000 casino games from third-party studios. The platform supports multi-language deployment and is RNG-certified, targeting both established operators and startups. Despite its claims, the company operates with a very small team of 2–10 employees and provides no publicly identifiable leadership, founding details, headquarters, or regulatory licenses, raising significant questions about its credibility and long-term viability.
Detailed Review
Business Model and Offering
PieGaming operates as a technology vendor providing both software infrastructure and operational tools for online gambling. Its core platform integrates casino games, sports betting, payment processing, and administrative features such as affiliate management and CRM. The company offers white-label solutions, where operators use the platform under their own brand, and turnkey setups that include full operational support.
Products and Technology
The platform is built around a Player Account Management (PAM) system handling user registration, KYC/AML compliance, deposits and withdrawals, bonus management, and real-time reporting. The casino module aggregates over 2,000 games from multiple providers, while the sportsbook includes live betting, pre-match odds, and a peer-to-peer betting exchange. The exchange is a differentiating product, as few competitors offer this feature. PieGaming emphasizes a crypto-native approach, supporting Bitcoin and other cryptocurrencies for transactions, with blockchain integration for security. The platform uses mobile-first responsive design and claims RNG certification, though the certifying body is not named.
Market Position and Transparency Concerns
Despite a polished website and LinkedIn presence, PieGaming lacks verifiable public information. The company reports a team of only 2–10 employees, which seems small for the scope of products offered. No founding year, headquarters, or regulatory licenses are disclosed. The LinkedIn page describes the company as a "Public Company," but no stock exchange listing or filings are found. Leadership remains anonymous—no CEO, CTO, or founders are named anywhere. Contradictory claims about experience ("a decade" vs. "nearly two decades") add to the ambiguity. No independent news articles, partnerships, or client testimonials exist in public sources. These gaps make due diligence difficult for potential operator clients and suggest the company may be a micro-entity or an early-stage venture lacking established credibility.
Key Products
White Label iGaming Software
Ready-to-launch casino/sportsbook platform (go-live in ~2 weeks) with 100+ game providers, secure payments, and back-office tools.
Turnkey iGaming Solutions
Customisable platform with tailored themes, design, and functionality (go-live in 6–8 weeks).
Player Account Management (PAM)
Centralised system for tracking player activity, loyalty programs, bonuses, CMS, CRM, and affiliate management with segmentation tools.
Crypto iGaming Solutions
Built-in support for Bitcoin, Litecoin, USDT, Ethereum, removing traditional banking barriers.
Online Casino Platform
A turnkey casino solution with over 2,000 RNG-certified games, payment integration, and multi-language support.
Sports Betting Platform
A full sportsbook covering pre-match and live betting markets, with exchange-style options.
White-Label iGaming Solution
A ready-to-deploy package for operators to launch branded casinos with minimal setup, including licensing assistance.
Casino Game Aggregation
Access to 2,000+ casino games from third-party studios, integrated via a single API.
Sports Betting Exchange
Peer-to-peer betting exchange allowing users to back and lay outcomes, a differentiating product.
White-Label Casino Solution
Complete platform rebranded under the operator's own name, including gaming content and payment systems.
Turnkey iGaming Solution
Full operational setup with platform, licensing assistance, and ongoing support.
Crypto Gambling Infrastructure
Blockchain-based transaction processing supporting Bitcoin and other cryptocurrencies.
Affiliate Management System
Tools for managing affiliate partners, commissions, and tracking.
Back Office / CMS
Administrative dashboard for managing users, games, payments, bonuses, and reports.
Offices & Headcount
6 employees (approx.)