Push Gaming
- Founded
- 2010-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
- info@pushgaming.com
- Phone
- +44 20-8133-1506
Push Gaming is a London-based B2B online casino game developer that specializes in premium, mobile-optimized HTML5 video slots. Founded in 2010 by James Marshall and Winston Lee, the company initially focused on digitizing land-based casino games before pivoting to create its own unique online slot titles. Known for prioritizing quality over quantity, Push Gaming releases a curated portfolio of games with engaging themes, innovative mechanics, and stunning visuals. The studio does not offer live dealer, table games, or bingo products, concentrating entirely on slots. In 2023, Push Gaming was acquired by MGM Resorts International, which provided resources and distribution to enter regulated markets including the United States and Brazil. The company has a strong presence in Canada, the UK, and Europe, and is licensed by the UK Gambling Commission and Malta Gaming Authority. Notable titles include Razor Shark, Jammin’ Jars, Wild Swarm, Big Bamboo, and Retro Tapes. Following a leadership restructure in 2024, the founders serve as co-CEOs alongside a newly appointed COO. Push Gaming’s content is integrated via a single API into major casino platforms through partners like GR8 Tech.
Detailed Review
History and Founding
Push Gaming was founded in 2010 by James Marshall and Winston Lee in London, United Kingdom. The company initially aimed to bring classic land-based casino experiences online. After a strategic pivot, it began developing proprietary HTML5 slot games that emphasized compelling storytelling, rich animations, and immersive soundtracks. This shift allowed the studio to differentiate itself in the crowded iGaming market.
Business Model
Push Gaming operates on a B2B model, licensing its slot games to online casinos and aggregators via a single API integration layer. The company does not operate its own casino brands, instead generating revenue through licensing fees and revenue-sharing agreements with operator partners. Its content is distributed through major platforms, including integrations with GR8 Tech.
Products and Brands
The studio’s portfolio features several standout titles. Razor Shark is a deep-sea slot with Mystery Stacks and a Nudge & Reveal mechanic. Jammin’ Jars uses a cluster-pay system with cascading wins and growing multipliers. Big Bamboo offers an Asian-themed experience with free spins and expanding symbol zones. Wild Swarm incorporates swarming wilds that can cover entire reels. Retro Tapes taps into 1980s nostalgia with a Tape Rewind feature. In 2025, Push Gaming introduced the Push Ways mechanic, first seen in Big Bite Push Ways, which creates nudging Hot Zones that split symbols, expanding win lines up to 262,144 ways. Upcoming releases include RetroVerse and Big Bamboo 2.
Market Position and Competition
Push Gaming competes with other mid-tier slot studios by focusing on distinctive game mechanics and premium player experiences. While smaller than industry giants like NetEnt or Microgaming, the company has carved a niche through high-quality, curated releases. The acquisition by MGM Resorts in 2023 significantly boosted its market position, providing access to new regulated markets such as the United States and Brazil.
Licensing and Regulatory Footprint
The company holds licenses from the UK Gambling Commission and Malta Gaming Authority, among other regulators, ensuring compliance in multiple jurisdictions. Push Gaming is committed to responsible gaming, offering self-assessment tools and support services for players.
Recent Developments and Leadership
In October 2024, Push Gaming appointed Andy Bentley as Chief Operating Officer, bringing experience from Ladbrokes, Genting, and Gauselmann Group. Co-founders James Marshall and Winston Lee now serve as co-CEOs. The leadership restructure aims to drive post-acquisition growth and expand into new markets. In 2025–2026, the company has strengthened its presence in Brazil through a partnership with KTO Casino.
Key Products
Razor Shark
Deep-sea slot with Mystery Stacks, Nudge & Reveal, and free spins with increasing multipliers. Highly popular in Canada and Europe.
Jammin' Jars
Cluster-pay slot set in a dance hall with expanding joker jars and multiplier growth. Player favourite for its high volatility and cascading wins.
Wild Swarm
Bee-themed slot with Swarming Wilds that can cover entire reels and a free spins round with sticky wilds.
Big Bamboo
Asian-themed slot featuring scrolling landscape, free spins with expanding symbol zones, and a Push Your Luck gamble feature.
Retro Tapes
1980s-themed slot with Tape Rewind feature where symbols re-spin to create wins; retro cassette aesthetic.
Big Bite Push Ways
Introduces the Push Ways mechanic: nudging Hot Zones split symbols, creating up to 262,144 win ways.
RetroVerse
Upcoming slot (2026) expanding on retro themes with new features.
Big Bamboo 2
Sequel to Big Bamboo, announced for 2026 with enhanced graphics and additional win lines.
Push Ways Mechanic
Proprietary game engine that can exponentially increase the number of paylines through symbol-splitting nudges.
Key Persons
- Andy Bentley
Chief Operating Officer (COO)
- James Marshall
Co-CEO & Co-Founder
- Winston Lee
Co-CEO & Co-Founder