Quickspin AB

Founding and History

Quickspin AB is a Swedish iGaming content provider founded in September 2011 by three former NetEnt executives: Daniel Lindberg, Joachim Timmermans, and Mats Westerlund. The company quickly built a reputation for data-driven game design, high production values, and a steady release cadence of at least two new slot titles per month. In May 2016, Playtech acquired Quickspin for up to €50 million, integrating the studio as a wholly owned subsidiary while preserving its independent brand and development culture.

Business Model

Quickspin’s revenue model is based on game licensing and platform fees. Operators pay for access to the full portfolio of slots and the proprietary Quickspin Platform, which bundles promotional and retention tools. These gamification features—including tournaments, free rounds, and quest-based campaigns—are designed to boost operator KPIs and player lifetime value. The platform requires minimal technical integration, making it attractive for operators of all sizes.

Products and Platform

The core product is the Quickspin Slots portfolio, featuring data-driven video slots with stunning graphics and audio. At least two new titles are released monthly. All games run on the proprietary Quickspin Platform, a one-stop shop that also provides advanced promotional tools. In addition, the company offers a dedicated Gamification Tools suite (leaderboards, achievement systems, free rounds) that can be deployed independently or alongside the slots. These tools have been described as groundbreaking and have proven successful in driving player retention.

Live Casino Expansion

In late 2024, Quickspin launched Quickspin Live, a new vertical entering the live dealer space. The company plans to release one new live casino game per quarter, aiming to replicate the quality and innovation of its slot portfolio in a live environment. This expansion signals Quickspin’s ambition to become a full-spectrum iGaming provider within the Playtech group.

Market Position and Licensing

Quickspin is licensed and regulated by the UK Gambling Commission (account no. 38516) and is certified for multiple European markets including Malta, Sweden, and others. The studio’s games are integrated with hundreds of online casinos globally. As a Playtech subsidiary, Quickspin benefits from distribution reach and back-office support while maintaining its own brand identity and development studio. The company employs approximately 100 gaming industry veterans across offices in Stockholm (HQ), Malta, Ukraine, Poland, and Bulgaria. Quickspin is recognized as a best-in-class slot developer, with a flat organizational structure that encourages creativity and fast decision-making.