Red Knot Communications

Red Knot Communications was launched in 2020 by four seasoned professionals — Andy Clerkson, Rich Thorp, Camilla Wright, and Romilly Evans — who had collectively spent decades building brands and media strategies for the world’s leading sports‑betting and gaming companies. The founders’ combined experience spans digital creative agencies (Grand Parade, acquired by William Hill), major media outlets (The Guardian, The New York Times, Vice, BBC, Sky TV), and operational roles at sportsbook suppliers and racing organisations. This sector‑specific expertise allows Red Knot to offer clients not just communications counsel but genuine industry insight — a rarity among PR agencies serving the iGaming vertical.

The agency’s service offering is comprehensive: press communications, investor relations, brand strategy, content strategy and execution, web design and development, reputation management, and crisis communications. It serves both B2B and B2C clients, working with operators, suppliers, sports leagues, and technology companies. Red Knot also provides media training and executive positioning, leveraging its founders’ own experience as commentators and spokespeople in the sports and gaming press.

In September 2021, Red Knot appointed Robin Chhabra as Chairman. Chhabra, a former CEO of Fox Bet and a senior M&A and corporate strategy executive at The Stars Group and William Hill, brought a powerful network and strategic weight to the agency. His appointment was seen as a signal of Red Knot’s ambition to advise clients on high‑stakes commercial and regulatory matters, particularly in the nascent U.S. sports‑betting market.

The agency’s footprint is intentionally global but lean. LinkedIn lists its headquarters as “MENA, USA & UK,” while its careers page notes offices in the US, UK, Asia, and South America. Despite this reach, the team remains boutique — LinkedIn reports a company size of 2‑10 employees, and the site notes “16 employees” are discoverable on the platform. This small‑team model ensures that clients deal directly with senior partners rather than junior account handlers.

Red Knot has cultivated a steady stream of client wins and partnerships. It has announced a strategic alliance with The Unit (a digital performance agency) to offer integrated PR, branding, PPC, SEO, paid social, and martech solutions. Its news section regularly features press releases for clients such as Axom (AI‑driven customer engagement platform), Playforge (lottery games), Catalist Sports (betting content), Huddle (odds feed technology), and sports‑focused brands like COPA90 and Sarasota Paradise FC. This diverse client roster demonstrates the agency’s ability to serve both B2B technology providers and B2C sports properties.