Rezono Group
- Founded
- 2025-01-01 in Limassol, Cyprus
- Headquarters
- Limassol, Cyprus
Rezono Group is a Cyprus-based performance marketing and growth group founded in 2025. Operating as a privately held agency, it serves growth-driven advertisers across multiple verticals including gaming and entertainment, apps and digital products, health and beauty, e-commerce, and finance and insurance. The company positions itself as a modular performance team rather than a traditional agency, focusing on strategic media planning, user acquisition, conversion rate optimization, and creative development. Its proprietary technology platform, EchoBI, provides real-time business intelligence, direct platform access, and campaign control, enabling clients to scale faster and more transparently. Rezono Group’s mission is to break through performance limits by combining senior-level operational expertise with data-driven, full-funnel scaling across major ad platforms such as Meta, Google, TikTok, and Snapchat. The company employs between 11 and 50 people and is headquartered in Limassol, Cyprus, with CEO Nilu Yusupova leading the team.
Detailed Review
History and Founding
Rezono Group was founded in 2025. Its founding story stems from dissatisfaction with traditional agency models—slow launches, junior teams, and campaigns that performed well in theory but faltered in practice. The founders built Rezono as a “performance infrastructure” designed to plug directly into clients’ businesses, eliminating middle layers and delivering speed, clarity, and full control. The specific founders are not publicly named.
Business Model and Services
Rezono Group’s core offering is split into services and technology. Services include media planning and platform access, user acquisition focused on purchases, app installs, sign-ups, leads, or engaged users, conversion rate optimization to fine-tune landing pages and funnels, and high-performance ad creative production for major platforms. The company targets industries such as gaming and entertainment, apps and digital products, health, beauty and e-commerce, and finance and insurance.
Technology: EchoBI
EchoBI (also referred to as EchoPulse BI) is Rezono Group’s proprietary performance engine. It provides real-time visibility into spend and results, direct platform access, campaign control, and data-led scaling. The platform can be used independently or as part of a managed service, giving clients transparency and control over their campaigns.
Recent Activity
Rezono Group participated in Affiliate World Budapest in early 2026, as indicated by a LinkedIn update. No funding rounds or major partnership announcements were identified. The company maintains a lean leadership structure with CEO Nilu Yusupova confirmed as the only publicly named executive.
Key Products
EchoBI
Proprietary performance engine providing direct access to advertising platforms, campaign management, and real-time analytics.
Media Planning & Platform Access
Direct platform access via EchoBI for independent or fully-managed campaign execution.
User Acquisition
Performance-driven acquisition of purchases, app installs, sign-ups, and leads.
Conversion Rate Optimization (CRO)
Optimization of landing pages and full funnels to improve KPIs such as downloads, transactions, and in-app actions.
Creatives
Performance-focused creative assets for Meta, Google, TikTok, and Snapchat.
Echo BI (EchoPulse BI)
Proprietary real-time performance intelligence and platform access engine that unifies advertising data from multiple sources and gives clients direct control over campaigns.
Conversion Rate Optimisation (CRO)
Optimisation of landing pages, UX flows, messaging, and entire funnels to lift core KPIs such as lead capture, downloads, transactions, and in-app actions.
EchoBI (EchoPulse BI)
Proprietary performance engine providing real-time BI, direct platform access, campaign control, and scaling support.
Conversion Rate Optimization
Funnel-level optimization to improve core KPIs such as lead capture, downloads, transactions, and in-app actions.
Offices & Headcount
30 employees (approx.)
Key Persons
Nilu YusupovaChief Executive Officer (CEO)