Nilu Yusupova

Nilu Yusupova is the CEO of Rezono, a performance-marketing agency that helps advertisers, affiliates, and performance teams build scalable growth systems. She focuses on affiliate partnerships, lead generation, media buying, CRO, and full-funnel marketing across Meta, TikTok, Google, Snapchat, and other channels.

She began her career as a content writer in 2007 and later held leadership roles at TopOffers as Head of Business Development & PR and at ADVOLTA as CEO. Her experience spans both the affiliate marketing and iGaming sectors, where she has driven data-driven campaigns and strategic partnerships.

Yusupova is a regular speaker at Affiliate World conferences, sharing insights on affiliate strategy, dynamic sender tactics, and scaling partnerships. She is active in the performance-marketing community and frequently contributes to industry discussions.

She holds a degree from Zaporizhzhya National Technical University.