RoundSky
- Founded
- 2006-01-01
Round Sky, Inc. is a privately held online lead generation company that has operated since 2006, specializing exclusively in the personal loan and payday loan verticals. The company connects consumers seeking short-term or personal loans with a network of over 50 U.S. lenders while providing a high-commission affiliate program for publishers and marketers. Round Sky's core offering is a performance-based affiliate platform where affiliates earn payouts of up to $250 per qualified lead, one of the highest rates in the industry, with no commission caps. The platform includes CPA and revshare offers, website widgets, API integration, and a self-serve PPC network for lenders to purchase targeted click traffic. Round Sky differentiates itself by its hyper-focus on loan lead generation, its long-established network of lender relationships, and its 24/7 self-serve portal for campaign management. The company has built a durable platform serving both lenders and thousands of affiliates, and its website claims top affiliates earn over $10,000 per week. Despite its longevity and profitability, Round Sky remains private and opaque about its leadership and headcount.
Detailed Review
Business Model
Round Sky operates purely as a lead generation intermediary for the consumer lending industry. It does not originate loans but instead collects consumer applications through a network of over 50 owned-and-operated websites and thousands of affiliate partners. These applications are filtered through more than 20 attribute-based criteria—such as geography, credit profile, and loan amount—and then sold as exclusive, real-time leads to lenders. The company generates revenue primarily by charging lenders for these leads and by taking a margin on the PPC clicks it sells.
Affiliate Program and Payouts
The Round Sky Affiliate Program is the company's flagship product. Affiliates—website owners, email marketers, PPC advertisers, and content publishers—earn up to $250 per qualified lead, substantially above industry averages. The platform supports both cost-per-action (CPA) and revenue-share models, dual-level sub-ID tracking, custom pixels, and pre-population instructions for sophisticated campaign management. Payment options include ACH, check, PayPal, and wire transfer on weekly or monthly schedules. The company heavily markets its "no shaving, no scrubbing, no hassles" policy, a direct appeal to affiliates wary of lead fraud and commission clawbacks.
PPC Network and Lenders
Beyond the affiliate platform, Round Sky operates a self-serve PPC network specifically for finance-related traffic. Lenders can purchase clicks on a cost-per-click basis from consumers who are actively searching for loan products online, bypassing broader audiences on platforms like Google Ads or Bing. The PPC platform offers real-time filtering by geography, credit profile, and other attributes, hourly and daily cap controls, and an online interface for instant campaign adjustments. There are no minimum commitments, and the platform integrates directly with Round Sky's lead distribution system.
Partnerships and Technology
Round Sky has built deep integrations with loan management system providers such as Epic Loan Systems (EPIC LMS), Infinity Eclipse, eCash Software, and analytics firms like Insight, LLC. These partnerships embed Round Sky into the operational infrastructure of the short-term lending industry, ensuring seamless lead delivery and real-time processing. The company also provides affiliates with API integration for programmatic lead posting and customizable website widgets that allow consumers to submit loan applications without leaving the affiliate's site.
Company Opacity
Round Sky has not disclosed any funding rounds and appears to be a self-funded, cash-flow-positive private company. This privacy extends to its leadership: the only publicly confirmed executive is Vice President Mark Christian, listed on LinkedIn. No CEO, CFO, CTO, or founder names appear in any public sources. The company's headquarters address is also not listed on its website or in public records; LinkedIn suggests Santa Barbara, California, but this is not confirmed. Headcount remains unknown, though the company's scale—over 50 lender partners and thousands of affiliates—suggests a small-to-mid-sized organization.
Key Products
Personal Loan Affiliate Program
The core offering where affiliates earn commissions (CPA or revshare) for submitting qualified consumer loan applications, with top payout of $250 per lead and no caps. Includes website widgets, API access, and real-time reporting.
Lead Generation for Lenders
Exclusive, real-time delivery of consumer loan leads to partner lenders as consumers submit information through Round Sky's network.
Pay Per Click (PPC) Network for Finance Affiliates
A self-serve platform where lenders purchase targeted clicks from consumers actively searching for loans, offering over 20 filters for geographic, demographic, and behavioral targeting.
Affiliate Program
Revenue-share (revshare) and CPA offers for affiliates promoting personal and payday loan offers. Includes API, website widgets, and dual-level sub-ID tracking. Payouts up to $250 per lead.
PPC Network
Pay-per-click platform enabling lenders to buy targeted click traffic from consumers actively searching for loans online. Self-service interface with demographic/geographic filters.
Lead Generation Services
Real-time exclusive consumer leads delivered to lenders from RoundSky’s owned websites and affiliate network. Covers personal loan and payday loan verticals.
RoundSky Blog
Informational content on affiliate marketing, loan lead generation, and industry trends.
Round Sky Affiliate Program (Loan Lead Generation Platform)
The flagship program where affiliates earn up to $250 per qualified lead by directing consumers to a network of 50+ U.S. lenders, supporting CPA and revshare offers, API integration, website widgets, and dual-level sub-ID tracking.
Round Sky PPC Network (Pay-Per-Click for Lenders)
A self-serve PPC platform allowing lenders to purchase targeted click traffic from consumers actively searching for personal or payday loans, with 20+ attribute filters, real-time lead flow control, and no minimum commitments.
50+ Owned-and-Operated Websites
A portfolio of loan-themed landing pages and websites that affiliates can promote to generate leads, developed and maintained internally by Round Sky.
API Integration
Allows affiliates to post loan applications programmatically into Round Sky's system for real-time lead distribution to lenders.
Website Widgets
Customizable embedded iframe forms that affiliates can copy-paste onto their own websites, enabling lead submission without redirecting users away from the affiliate's site.