SimplePlay
- bd@simpleplay.com
SimplePlay is a B2B iGaming content provider that designs and distributes premium slot games, fishing games, and table games to online casino operators worldwide. Founded by veteran gaming enthusiasts, the company focuses on delivering visually immersive, mathematically balanced games with high engagement and retention metrics. Its core offering includes a portfolio of themed video slots featuring diverse mechanics such as Megaways, cluster pays, and hold-and-win features, alongside multiplayer fishing games that combine arcade-style action with real-money wagering. SimplePlay’s products are integrated via a standard API, supporting seamless wallet integration, multi-currency and multi-language functionality, and 24/7 operational support. The company has struck strategic distribution partnerships to expand into regulated markets in Europe, Latin America, and Asia, most notably a 2025 agreement with Timeless Tech to broaden its reach. With a back-office management system and dedicated customer service, SimplePlay positions itself as a turn‑key partner for operators seeking to diversify their game libraries. The company maintains a lean, engineering‑focused organisational structure, though specific headcount figures are not publicly disclosed.
Detailed Review
Product Portfolio
SimplePlay offers a diverse range of casino games, with its slot collection forming the cornerstone of its portfolio. Titles such as Dragon Tiger, Lucky Fortune, and Wild Cash employ modern mechanics like Megaways, hold-and-win, and cluster pays, often featuring high volatility and free-spin rounds. The company’s fishing games, including Fishing War and Cai Shen Fishing, are multiplayer arcade-style titles that support leaderboards, tournaments, and progressive jackpots, making them particularly popular in Asian markets. Table game variants of baccarat, blackjack, and roulette round out the offering, often with thematic twists.
Technical Platform
SimplePlay’s integration platform is built on a RESTful API, allowing operators to quickly connect the game suite. The company supports both transfer wallet and seamless wallet models, giving partners flexibility in fund management. A back-office dashboard provides real-time analytics on turnover, RTP, and player activity. Games are localised into major languages and currencies, facilitating global deployment.
Market Position and Partnerships
SimplePlay competes with established studios like Pragmatic Play and Play’n GO, carving out a niche in fishing games and high-volatility slots. In November 2025, the company announced a strategic partnership with Timeless Tech, a platform aggregator, to integrate its full game suite into Timeless Tech’s ecosystem, primarily targeting Europe and Latin America. This deal signals SimplePlay’s intent to move beyond its initial Asian stronghold. The company maintains a presence at industry events such as ICE London and SBC Summit, though specific trade-show participation is not confirmed.
Licensing and Corporate Transparency
A notable gap in public records is the lack of formal licensing disclosures. While many B2B providers hold licences from the Malta Gaming Authority or UKGC, SimplePlay’s website does not list regulatory credentials. It is possible the company operates under its partners’ licences or is in the process of obtaining direct licences. Corporate transparency is limited: no founding year, founders, or headquarters are publicly stated, and the company does not publish headcount, financial details, or a leadership page. This suggests a private, possibly bootstrap-funded operation that prioritises product over public relations.
Key Products
Slot Games
A portfolio of video slots with diverse mechanics including Megaways, hold-and-win, and cluster pays. Themes range from Asian mythology to classic fruit, with titles such as Dragon Tiger, Lucky Fortune, and Wild Cash.
Fishing Games
Multiplayer arcade-style games where players shoot fish to win cash prizes. Examples include Fishing War and Cai Shen Fishing, with support for leaderboards, tournaments, and progressive jackpots.
Table Games
Digital versions of classic casino table games, often with thematic twists. Includes baccarat, blackjack, and roulette variants.
API Integration
RESTful API for seamless game integration into operator platforms, supporting both transfer and seamless wallet models.
Back-Office Management
Real-time dashboard for operators to monitor key metrics such as turnover, RTP, and player activity.