iGaming B2B
Founded
2017-01-01 in Saint Julian, Malta
Headquarters
Saint Julian, Malta
Email
sales@spinolagaming.com

Spinola Gaming is a Malta‑based technology company that delivers end‑to‑end software solutions for government‑run and state‑licensed lotteries as well as for online operators. Founded in 2017 by Ade Repcenko, the company provides a complete suite of products covering both digital and retail lottery channels. Its platform incorporates a secure, scalable back‑office system for managing promotions, bonus campaigns, and player engagement, alongside a custom point‑of‑sale (POS) solution designed for high‑volume lottery retail environments. Spinola Gaming entered the iGaming industry in 2016 and has since built a reputation as a reliable partner for lottery operators seeking modern, technology‑first tools. The company has pursued strategic partnerships; for example, in 2024 it announced a collaboration with Salsa Technology to integrate its lottery solution into Salsa’s growing LatAm market presence. In early 2025, HeadsUp Entertainment International completed the acquisition of Spinola Gaming, marking a major milestone in the company’s trajectory. Despite the acquisition, Spinola Gaming continues to operate as a distinct product line within the larger group, serving lottery clients worldwide. The company is headquartered in Saint Julian, Malta.

Detailed Review

History and Founding

Spinola Gaming was founded in 2017 by Ade Repcenko in Saint Julian, Malta, with a mission to modernise lottery operations through custom‑built software. The founders had already been active in the iGaming space since 2016, leveraging deep expertise in regulated gambling environments. The company’s core offering is a comprehensive lottery management platform that handles ticket sales, draw management, real‑time reporting, and player account management for both online and land‑based lotteries.

Product Suite

Key components of the product suite include: Spinola Gaming Platform – A modular end‑to‑end system that integrates online, mobile, and retail lottery channels. It features a robust back office for configuring games, managing draw schedules, and monitoring sales. Spinola Retail POS – A custom point‑of‑sale solution developed in collaboration with Scandiweb, optimised for lottery retail locations. It provides real‑time data synchronisation, inventory tracking, and fast transaction processing. Spinola Bonus Engine – A flexible promotion and campaign manager that allows operators to create, launch, and analyse targeted bonus offers, loyalty programmes, and seasonal incentives. The platform is built with scalability and security in mind, supporting multi‑currency and multi‑language deployments. Spinola Gaming’s technology has been deployed by state lotteries and private operators across multiple jurisdictions.

Partnerships and Acquisition

In 2024, Spinola Gaming partnered with Salsa Technology to deliver its lottery solution to the Latin American market, citing Salsa’s strong local presence and regulatory expertise. The partnership was announced with a joint statement from CEO Ade Repcenko, who noted the alignment of values and market ambitions. The most transformative event for the company came in early 2025, when Canadian gaming operator HeadsUp Entertainment International Inc. (OTCPINK: HDUP) acquired Spinola Gaming. The acquisition, first reported in iGB in January 2025, was completed as a major corporate milestone. HeadsUp positioned the purchase as a strategic move to enter the global lottery software vertical and to leverage Spinola’s existing client base.

Leadership

Spinola Gaming’s leadership has remained stable through the acquisition, with founder Ade Repcenko continuing as CEO. The company has not publicly disclosed its employee count; third‑party databases (e.g., Aeroleads) list a small team of around 10 employees for a China‑registered entity, but this may not reflect the core Malta‑based operation. No other C‑level executives have been confirmed in publicly available sources. The company’s future direction under HeadsUp is likely to involve deeper integration with HeadsUp’s existing gaming and entertainment assets, as well as expansion into new regulated markets.

Key Products

  • Spinola Gaming Platform

    A comprehensive end‑to‑end lottery management system covering online, mobile, and retail channels. Includes draw scheduling, ticket sales, real‑time reporting, and player accounts.

  • Spinola Retail POS

    A custom point‑of‑sale solution for lottery retail locations. Features real‑time data sync, inventory tracking, and fast transaction processing. Developed in partnership with Scandiweb.

  • Spinola Bonus Engine

    A back‑office campaign and promotion manager enabling operators to create and manage bonus offers, loyalty programmes, and seasonal incentives with robust security.

Key Persons

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