iGaming B2B
Founded
2014-01-01 in Ramat Gan, Israel
Headquarters
Ramat Gan, Israel (operational); Valletta, Malta (registered entity SubTech Ltd.)

Spinomenal Ltd. is a B2B iGaming content provider founded in 2014 by Lior Shvartz and Omer Henya, specializing in the development of HTML5 video slots, table games, and lottery titles. With a portfolio of over 300 proprietary games and a robust aggregation platform (SAP) offering access to more than 2,000 third-party titles, the company has established itself as one of the fastest-growing content suppliers in the online casino industry. Headquartered operationally in Ramat Gan, Israel, and with its licensed entity SubTech Ltd. based in Valletta, Malta, Spinomenal holds certifications from multiple regulators including the UK Gambling Commission, Hellenic Gaming Commission, Malta Gaming Authority, and others. The company's “Universe Concept” enables interconnected gameplay across multiple slots, while its monthly release cadence of two to three new games ensures steady content refreshment. Beyond game development, Spinomenal provides operators with a suite of value-added tools such as a Casino Manager, Fast Marketing Tools, Social Gaming Deep Integration, Blockchain Honesty Control, POS solutions, and Virtual Lottery Terminals. Through strategic partnerships and recent market entries—including a content deal with 888, a partnership with Betsson Georgia, and an expansion into the Netherlands via Starcasino—Spinomenal continues to grow its global footprint across Europe, Latin America, Asia, and the United States.

Detailed Review

History and Founding

Spinomenal Ltd. was established in 2014 as a small game development studio in Israel by Lior Shvartz and Omer Henya. The company quickly scaled into a global B2B iGaming provider, leveraging a focus on HTML5 slots with strong math mechanics and innovative features. Today, its library includes more than 300 proprietary titles, with popular franchises such as the Demi Gods series and 3 Irish Treasures.

Business Model

Spinomenal operates on a B2B revenue model, supplying games and platform services directly to online casino operators. The company does not disclose financial figures or headcount, and it has not publicly reported any equity funding rounds; Tracxn lists it as a seed-stage company. Revenue is generated through licensing fees and revenue-sharing agreements with operator clients.

Core Products and Platforms

The flagship offering is the Spinomenal Aggregation Platform (SAP), a single-API integration gateway that connects operators to over 2,000 games from dozens of third-party providers. In addition to proprietary games, the company provides a suite of value-added tools: Casino Manager for profit optimization and risk management; Fast Marketing Tools for automated promotions; Social Gaming Deep Integration for in-game events and tournaments; Blockchain Honesty Control for decentralized outcome verification; Point-of-Sale (POS) Solutions supporting crypto, credit card, and cash deposits; and Virtual Lottery Terminals for distributing games to betting shops and kiosks.

Licensing and Regulatory Footprint

Spinomenal holds multiple regulatory licences including the UK Gambling Commission (Combined Remote Operating License issued 03/08/2022), Hellenic Gaming Commission in Greece (Class A1 Manufacturer’s Eligibility Permit issued 01/12/2022), Romanian ONJN (Class II License issued 25/02/2022), and a Recognition Notice from the Malta Gaming Authority (RN/025/2024). These certifications enable the company to operate in regulated markets across Europe, Latin America, and other jurisdictions.

Market Position and Recent News

Spinomenal has expanded through strategic partnerships: a content deal with 888 (2020), a partnership with Betsson Georgia (July 2025), and entry into the Dutch market via Starcasino (July 2025). The company is recognized as one of the fastest-growing content suppliers in the online casino industry, with a monthly release cadence of two to three new games. The “Universe Concept” allows interconnected gameplay across multiple titles, a unique selling point that enhances player retention.

Key Products

  • Proprietary Games

    Portfolio of 300+ HTML5 video slots, lottery games, and table games; 2–3 new titles per month. Known for classic math mechanics and the “Universe Concept” enabling interconnected gameplay across titles.

  • Spinomenal Aggregation Platform (SAP)

    Single-API integration platform giving operators access to 2,000+ games from third-party providers, with content management, risk control, and marketing tools.

  • Social Gaming Deep Integration

    In-game events, custom notifications, level support, achievements, and tournaments designed for social casino environments.

  • Casino Manager

    Profit-maximisation and risk-management tool for operators.

  • Fast Marketing Tools

    Automated and manual promotional systems (flash wins, SpinOWheel, tournaments) to boost player engagement.

  • Blockchain Honesty Control

    Decentralised outcome verification tool for game fairness.

  • Point-of-Sale (POS) Solutions

    Support for crypto, credit card, and cash deposits at designated points of sale.

  • Virtual Lottery Terminal (VLT)

    Solution for distributing games to betting shops and kiosks.

Key Persons

Recent News

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