Stan's Stuff USA
- Founded
- 2010-01-01 in Panama City, Florida, USA
- Headquarters
- 12805 US Hwy 98 East, Suite N101, Inlet Beach, FL 32413
- Phone
- (305) 836-5224
Stan’s Stuff USA is a small, family-owned seasoning brand based in Panama City, Florida, known for its all-purpose meat seasoning that originated around a campfire in Colorado three decades ago. The product, simply called Stan’s Stuff, is a blend of spices designed for steaks, pork, fish, chicken, and vegetables. The company was born out of local demand after founder Stan Cooper began giving bottles of his homemade “stuff” to charter fishing customers in Panama City. In 2010, Stan and his wife Georgia officially launched the business, initially mixing, weighing, bottling, and labeling the seasoning in the kitchens of local eateries Mike’s Diner and Philip’s Meats. Today, Stan’s Stuff is distributed through a network of retail stores, seafood markets, and Ace Hardware locations across the Florida Panhandle and into Alabama. The brand is currently owned and operated by Avalon Meacham under the entity Avind LLC, with Georgia Cooper still recognized as co-creator. Stan’s Stuff maintains a strong local following and is sold both in-store and via its website, but it remains a micro-enterprise with no publicly disclosed employee count or broader corporate structure. The company’s story reflects a traditional grassroots American seasoning brand built on word-of-mouth and local loyalty.
Detailed Review
History & Founding
Stan Cooper, a Panama City native, first experimented with spice blends while hunting in Colorado in 1990. After 17 years of refining the recipe, he began sharing bottles with clients on his charter fishing trips. Persistent requests led him and his wife Georgia to commercialize the seasoning in 2010. They started small, using commercial kitchen space at Mike’s Diner and Philip’s Meats, then sold through local stores and restaurants.
Ownership & Structure
The brand is currently owned and operated by Avalon Meacham through Avind LLC. Georgia Cooper remains involved as a creator. No corporate hierarchy beyond this has been publicly disclosed; there is no evidence of a board of directors, investors, or formal C-suite.
Products & Distribution
Stan’s Stuff is a single product – a proprietary seasoning blend sold in bottles. It is available at multiple brick-and-mortar locations, including Ace Hardware stores, seafood markets, and gift shops in Panama City, Panama City Beach, Lynn Haven, Inlet Beach, and Auburn, AL. Online orders are processed via a Square site linked from the official website. The company does not list any additional product lines, sub-brands, or platforms.
Market Position
Stan’s Stuff competes as a local artisan seasoning with a nostalgic origin story. It has no franchise or licensing model, no reported funding rounds, and no national distribution. The brand’s presence is limited to the southeastern US, with a strong concentration in Bay County, Florida.
Key Products
Stan’s Stuff Seasoning
All-purpose seasoning blend for meats, fish, poultry, and vegetables. The only product sold.