STICPAY

Company History and Business Model

STICPAY was founded in 2016 by Robert Österlund and launched its brand in 2018. The company operates as a global multi-currency e-wallet and payment gateway, focusing on iGaming, forex/CFD trading, and cross-border remittances. Its core revenue model includes transaction fees (though it advertises zero fees for certain merchant payments), cashback profit-sharing programs, and its affiliate scheme offering up to 20% commission on referred users' transaction activity.

Products and Platforms

The flagship product is the STICPAY E-Wallet, supporting over 60 currencies and hundreds of payment methods, accessible via iOS and Android apps. For businesses, STIC Direct provides a comprehensive payment gateway integrating credit cards, local bank wires, alternative payment methods, and cryptocurrency processing in a single API. The company also offers a dedicated Cashback Program for forex and iGaming merchants based on transaction volumes, and an Affiliate Program with up to 20% revenue share. Additionally, STICPAY has a direct integration with MetaTrader 5, enabling seamless deposits and withdrawals for traders.

Expansion and Local Partnerships

STICPAY has aggressively expanded its local payment coverage, particularly in emerging markets. In 2024–2025, it announced partnerships with nearly 40 new providers across Asia, Africa, and South America, including mobile money giants like Airtel, MTN, Orange Money, and M-Pesa, as well as in-store networks like Indonesia’s Alfamart. In India, the integration of UPI opened the platform to over 300 million users. The company reported a 250% surge in African e-wallet usage in 2024, highlighting its focus on unbanked and underbanked populations.

Regulatory Framework

STICPAY operates under regulatory oversight from the Labuan Financial Services Authority (LFSA) via its licensed entity STIC FINANCIAL LTD (Company No. LL17331). Its corporate structure includes Extimit LTD in Cyprus. The company has been active in securing additional compliance credentials, though it does not publicly disclose a full list of regulatory authorizations across all jurisdictions. This regulatory foundation provides a framework for its cross-border payment services.

Leadership

The company was founded by Robert Österlund, who remains involved in strategic direction. The current CEO is Sean Park, who has driven the global partnership push and product innovation. No other C-level executives (CTO, CCO, COO, CFO) were confirmed in publicly available sources at the time of research.

Competitive Position

STICPAY competes with iGaming-focused e-wallets such as Skrill, Neteller, and MuchBetter. Its differentiators include aggressive local payment integrations, a zero-fee merchant model in some segments, and cashback incentives. With a presence in over 200 countries and rapid growth in Africa and Asia, STICPAY positions itself as a borderless payment solution that removes traditional financial friction.