Strmlytics

Company History and Founding

Strmlytics was founded in 2020 with the vision of democratizing access to live-streaming analytics for the iGaming industry. The co-founders, Sebastian Khalighy and Johan Sandén, aimed to solve the problem of fragmented and hard-to-interpret streaming data by building a platform that aggregates information from Twitch, YouTube, and Kick and transforms it into actionable business intelligence. The company is incorporated under the Swedish legal entity Watch Forward AB and is headquartered in Stockholm.

Business Model and Core Products

The company generates revenue through a SaaS subscription model for its analytics platform. Its flagship product is the Strmlytics Analysis Application, a web and mobile dashboard that provides real-time insights into streaming performance, audience engagement, and market trends. A key differentiator is its proprietary “player feeling-matrix” model, which correlates game features with viewer engagement to guide game design decisions. The company also operates Casinolytics, a sub-brand that offers the world’s first intelligence service tailored specifically to casino game streaming. Casinolytics provides insights into streamer performance, audience demographics, and competitive benchmarking for iGaming providers, operators, and investors.

Market Position and Partnerships

Strmlytics occupies a niche but growing position at the intersection of iGaming and creator economy analytics, with no direct publicly-listed competitors offering a similarly granular, AI-driven vertical. The company has forged a multi-year partnership with BGaming, a major game developer, using its analytics to co-create game mechanics optimized for streamer appeal. Titles such as Wild Wick and Aztec Clusters were developed with input from Strmlytics data. The company is also an official partner of the Scatters Club Streamers Awards for 2026, reinforcing its role as a key infrastructure player in the iGaming streaming ecosystem.

Leadership and Team

While the exact headcount is not publicly disclosed, the team is described as consisting of multidisciplinary experts with backgrounds in brand development, streaming, slots, and problem-solving. The only explicitly confirmed leadership roles are the co-founders: Sebastian Khalighy serves as Co-Founder & CEO, and Johan Sandén is Co-Founder. No other C-level executives have been identified from public sources.

Recent Developments and Strategic Direction

Strmlytics continues to expand its offerings and client base. Its collaboration with BGaming is ongoing, and the company is actively involved in the Scatters Club Streamers Awards, which returned for its biggest ceremony yet in March 2026. The company has not publicly announced any external funding rounds, remaining privately held. Its focus appears to be on deepening its analytics capabilities and strengthening partnerships within the iGaming streaming ecosystem.