Super Partners
Super Partners is the official affiliate program of Super Group (SGHC), a global online gambling operator behind major brands like Betway and Jackpot City. Through this program, third-party publishers earn commissions by driving traffic to Super Group’s portfolio of casino and sportsbook websites. As of its most recent public data, Super Partners has paid out over $750 million to its partners, manages more than 15 sports and iGaming brands, and operates under 10+ officially licensed jurisdictions worldwide. The program is particularly active in Africa, where a dedicated team manages Betway and Jackpot City operations across eight countries including Nigeria, South Africa, and Kenya. Affiliates receive a proprietary analytics dashboard called the Super Group Affiliates dashboard, which provides granular reporting, no negative carryover, and multiple payment methods. Super Partners also maintains high-profile sponsorship partnerships with major sports and entertainment brands.
Detailed Review
Business Model
Super Partners operates as a closed affiliate network for Super Group’s iGaming brands. Affiliates are offered a revenue-share model where commissions are calculated as a percentage of net revenue generated by referred players. The program explicitly states no negative carryover, meaning affiliates are not penalized if players lose money in a given period. The terms and conditions define the program as an affiliate marketing platform connecting affiliates with Merchant Websites—the casino and sportsbook brands owned or represented by Super Group.
Market Position and Licensing
Super Partners benefits from vertical integration with its parent company, Super Group, which is publicly traded on the NYSE under SGHC. The program claims industry-leading player retention, supported by Super Group’s extensive licensing across more than ten jurisdictions. The affiliate program is particularly dominant in Africa, where local teams provide product localization for currencies and languages. This focus on emerging markets distinguishes Super Partners from many competitors that primarily target Europe or North America.
Technical and Operational Aspects
Affiliates use the Super Group Affiliates dashboard for tracking traffic, commissions, and player activity. The platform offers customizable reports and multi-currency payment options but does not appear to provide a public API or integration with third-party affiliate networks. Marketing materials are provided directly, and the program emphasizes its track record of paying over $750 million to partners. The homepage also mentions 20+ globally influential brands, though only Betway and Jackpot City are explicitly named in the scraped content; other brands such as Spin and Mandalay may be part of the portfolio.
Strategic Partnerships
Super Partners maintains Superclass Partnerships with major sports and entertainment brands, leveraging Super Group’s sponsorship assets to attract affiliates. However, specific partnership names were not detailed in the available search results. The program’s integration with parent company operations gives affiliates access to a broad player base and established brand recognition.
Key Products
Betway
A global online sportsbook and casino brand, particularly strong in Africa, Europe, and Latin America. Offers sports betting, live casino, slots, and esports.
Jackpot City
A long-standing online casino brand known for slot machines, table games, and progressive jackpots. Active in multiple regulated markets, including Africa.
Super Group Affiliates Dashboard
The proprietary reporting and campaign management platform used by affiliates to track traffic, commissions, and player activity. Provides customizable reports and multi-currency payment options.