Sweeply

Headquarters: Ármúli 13, 108 Reykjavík, Iceland

Sweeply is an Icelandic B2B software company that provides an intelligent operations platform purpose-built for modern hospitality teams. The platform digitizes and automates housekeeping, maintenance, guest services, and security workflows, replacing paper-based checklists and fragmented communication with a single real-time dashboard. Connecting directly with property management systems (PMS) such as Guesty and Apaleo, Sweeply automatically generates daily tasks based on reservation data and standard operating procedures. Its mission is to create a less stressful and more joyful work environment for hotel staff. Customer case studies report time savings of up to one day per employee per week. Sweeply originated from an earlier photo-driven task management project called Spectaflow and was rebranded to its current form. The company serves hotels, aparthotels, and vacation rental management companies, with clients including Keahotels, Wander Camp, and Nostra. In addition to the core platform, Sweeply offers Guest Connect, a mobile guest portal for service requests, and Credits, a workload-balancing system. Headquartered in Reykjavík, Iceland, the company is led by CEO Thorhildur Edda Gunnarsdottir and a team with deep experience in both software engineering and hospitality operations.

Detailed Review

History and Founding

Sweeply was developed by a team with deep roots in software engineering and hospitality operations. The product originated from an earlier project called Spectaflow, a photo-driven task management tool, before being rebranded as Sweeply. The current platform focuses on three core capabilities: organizing staff, simplifying communication, and automating repetitive tasks.

Core Features

- Automated task generation (“Sweeply Engine”). After mapping out a property (rooms, public spaces, equipment) and connecting standard operating procedures, the system creates daily task lists for each employee based on reservations and rules. - Real-time monitoring. Managers can see the status of every room and area – clean, dirty, in progress – and track task completion. - Dynamic Issue Categories. A structured reporting system that allows staff to log maintenance or service issues using custom dropdowns (e.g., Department → Object → Problem), which automatically routes the task to the correct team. - Guest Connect. A mobile-friendly portal where guests can request amenities, reschedule or skip housekeeping, or report issues via a QR code or booking-linked link. Requests sync instantly into the Sweeply backend. - Credits. A workload-balancing tool that assigns point values to tasks based on complexity or effort, giving managers a transparent way to distribute work fairly across staff. - Multi-language support. The web and mobile applications support multiple languages to accommodate diverse teams.

Integrations and Market Position

Sweeply connects in real time with property management systems. With Guesty, for example, it fetches rooms, reservations, special requests, and cleaning requests, and pushes back cleaning status. It is also listed on the Apaleo app store and is designed to work with any PMS that supports API integration. The platform is positioned as a modern alternative to legacy housekeeping systems that are often outdated and hard to use. Customer reviews highlight its simplicity, fast implementation, and tangible improvements in team communication and guest satisfaction. The company claims that “Sweeply gives a real‑time overview of the hotels, making it easy to organise the work and track progress.”

Business Model and Clients

Sweeply operates on a B2B SaaS model, serving hotels, aparthotels, and vacation rental management companies with 50–150+ rooms. Typical pain points addressed include lost time finding the next room to clean, inconsistent service quality, difficulty onboarding seasonal staff, and lack of visibility into operational performance. The platform is used by brands such as Keahotels, Wander Camp, and Nostra. The company is headquartered in Reykjavík, Iceland, and operates as Sweeply ehf.

Key Products

Sweeply Platform
A centralized operations platform for housekeeping, maintenance, front desk, and management, featuring real-time task assignment, automated checklists, performance insights, and team communication tools.
Guest Portal
A mobile-friendly interface that allows guests to submit service requests, reschedule housekeeping, or report issues directly from their phone, improving satisfaction and reducing front-desk workload.
Integrations
Native integrations with property management systems like Guesty and apaleo, providing real-time syncing of reservations, rooms, cleaning statuses, and guest notes.
Sweeply Platform (Core)
An intelligent operations platform that automates hospitality workflows. It maps out the property, connects standard operating procedures, and generates daily tasks for housekeeping, maintenance, and guest services.
Guest Connect
A mobile-friendly portal for guests to make service requests, report issues, or reschedule housekeeping directly from their phone, syncing instantly with staff workflows.
Credits
A workload management system that assigns effort-based values to tasks, allowing managers to view and balance workloads across staff to prevent burnout.
Dynamic Issue Categories
A reporting system that uses custom dropdown fields to automatically route maintenance or service issues to the correct department.
Sweeply
Core housekeeping and task management platform that automates workflows and provides real-time monitoring of room and public area status.