- Founded
- 2015-01-01 in London, United Kingdom
- Headquarters
- London, England, United Kingdom
- contact@ten10.com
- Phone
- +44 20-7100-7794
Ten10 is a London-headquartered technology consultancy specializing in AI-centric quality engineering, software testing, cloud and DevOps, and automation. Founded in 2015 through the merger of two established testing firms by private equity house Livingbridge, the company has grown into a leading independent provider of end-to-end testing and quality assurance services for businesses that depend on flawless digital experiences – including operators and vendors in the iGaming and gambling industry. The company’s service portfolio covers manual and automated testing, performance engineering, and continuous integration/continuous delivery pipelines. Its proprietary Technology Academy is designed to build future-ready tech talent, helping clients scale quality teams quickly. In 2024 Ten10 acquired The Scale Factory, an AWS Advanced Consulting Partner, to deepen its cloud and DevOps capabilities and extend its reach in the B2B SaaS market, many of which serve iGaming platforms. With offices in London, Raleigh (North Carolina), and delivery centres across the UK and North America, Ten10 employs a team of 200–500 specialists. Its client list includes blue-chip organisations in finance, telecoms, and digital entertainment, where rigorous testing is critical for regulatory compliance, player trust, and operational uptime.
Detailed Review
History and Founding
Ten10’s origins trace to 2015 when Livingbridge identified an opportunity to create a market leader in independent software testing. The firm was formed by acquiring and merging two existing UK testing companies – Talent and another boutique firm – to create a single, scaleable business. The combined entity was branded Ten10 and quickly gained traction across regulated industries, including iGaming, where compliance and security testing are non-negotiable.
Core Services and Business Model
The company’s core offering is Quality Engineering (QE), which goes beyond traditional bug-hunting to embed quality throughout the software development lifecycle. Ten10’s QE services include test automation, performance testing, security testing, and test data management, all delivered with an AI-first approach. The firm also provides Cloud & DevOps consulting, helping clients adopt AWS, Azure, and hybrid cloud architectures, as well as Business Analysis and Automation solutions that accelerate digital transformation.
Recent M&A and Cloud Capabilities
In November 2024, Ten10 acquired The Scale Factory, a London-based AWS Advanced Consulting Partner. The acquisition strengthened Ten10’s cloud-native capabilities, particularly for B2B SaaS clients – many of which operate in the iGaming space, where low-latency, scalable infrastructure is essential.
Talent Pipeline and Culture
A key differentiator is the Ten10 Technology Academy, a training and upskilling programme that develops graduates and career-changers into certified testing engineers. This pipeline helps clients address the chronic tech talent shortage while ensuring Ten10’s own workforce stays current with the latest tools and methodologies. The company’s culture is built around quality, transparency, and continuous improvement. It holds ISO 9001 and ISO 27001 certifications, underscoring its commitment to service excellence and data security – both critical in the tightly regulated iGaming environment.
Key Products
Quality Engineering
End-to-end testing (manual, automated, performance, security) with an AI-centric approach, covering all phases of the SDLC.
Software Testing
Independent functional and non-functional testing services, including UAT, regression, and load testing for web, mobile, and cloud-native applications.
Cloud & DevOps (AWS)
Cloud migration, infrastructure automation, CI/CD pipeline setup, and managed services – powered by Ten10’s acquisition of The Scale Factory.
Automation & AI Solutions
Robotic Process Automation (RPA) and AI-driven test creation and maintenance, helping clients reduce manual effort and accelerate releases.
Technology Academy
Graduate training and professional upskilling programme that produces certified quality engineers and test automation specialists.
Offices & Headcount
300 employees (approx.)
Key Persons
- Richard Frodin
Chief Executive Officer (CEO)