TrustPay

History and Founding

TrustPay was founded in 2009 in Bratislava, Slovakia, by a team of payments industry veterans aiming to simplify cross-border online payments. The company quickly focused on instant bank transfers, which were gaining popularity in Central and Eastern Europe, and integrated with major acquiring banks to offer multi-currency acceptance under a single integration.

Products and Platform

TrustPay's core offering was its payment gateway and acquiring platform. The flagship product, Instant Online Bank Transfer, allowed real-time bank-to-bank payments in Slovakia and the Czech Republic using two-factor authentication. Card processing for Visa and Mastercard was available, along with a curated portfolio of local payment methods such as iDEAL, giropay, and Przelewy24. Merchant IBAN accounts enabled dedicated settlement and payouts to affiliates, a critical feature for iGaming operators. Recurring billing and tokenization supported subscription businesses, while integrated fraud prevention tools provided risk management and chargeback protection.

Licensing and Regulation

TrustPay was regulated as a payment institution by the National Bank of Slovakia under the European Union's Payment Services Directive (PSD2). This regulatory status allowed the company to provide payment services across the European Economic Area under passporting rights.

Rebranding to finby

In 2023, TrustPay officially rebranded as finby. According to the company's press release, this change represented a natural evolution from a pure payment acquirer to a broader digital financial platform. The core acquiring and payment services continue under the new brand, with the trustpay.eu domain redirecting to finby.com.

Market Position and Clients

TrustPay was particularly well-regarded in the iGaming and gambling vertical, where instant bank transfer and reliable payout processing are critical. The company served online casinos, sportsbooks, forex brokers, and e-commerce merchants across Europe, Latin America, and other regulated markets. Its emphasis on local payments helped merchants achieve higher conversion rates by offering familiar payment methods.

Revenue and Size

The company employed an estimated 50–200 people, and its revenue details remain private. As of 2026, the company operates as finby and remains active in the European payments space.