- Headquarters
- Barcelona, Spain
TwinRed is a Barcelona‑based digital advertising network that specialises in 18+ performance marketing, offering a self‑serve platform and openRTB capabilities. The company connects advertisers with premium traffic through popunders, interstitials, banners, and video placements, supported by real‑time bidding, advanced targeting (by country, device, browser, IP, etc.), retargeting engines, and full tracking tokens. Publishers can monetise traffic via private marketplace setups, XML integrations, and granular price and media controls. Founded through the acquisition and rebranding of the earlier network Double Impact by CEO Peter Rabenseifner in late 2019, TwinRed underwent a restructuring that expanded the technology team and refined operations. Today, the company operates offices in Barcelona (management/sales), Los Angeles (IT & finance), and Budapest (IT), with a team of about 35 employees. TwinRed emphasises ad compliance with proprietary fraud‑prevention tools and constant campaign screening, and it provides personalised account management for both direct advertisers and publisher networks. Its mission centres on delivering solid technology, quality traffic, and efficient support, with a strong focus on data‑driven optimisation.
Detailed Review
History & Background
TwinRed was formed in October 2019 after its current CEO, Peter Rabenseifner, acquired and rebranded the existing adult ad network Double Impact. Rabenseifner, who had previously served as CEO of TrafficStars, led a restructuring that expanded the technology team, refined internal processes, and repositioned the brand as a modern, multi‑format ad network. The exact founding year of the original Double Impact is not publicly documented, but the TwinRed entity has operated under its current name since late 2019.
Business Model & Products
TwinRed’s core product is a self‑serve advertising platform that allows advertisers to create, manage, and optimise campaigns in real time. The platform supports CPM, CPC, and CPA pricing models, with funding accepted via wire transfer, PayPal, Paxum, or cryptocurrency. The network offers a range of ad formats: popunders, interstitials, banners, and video ads (pre‑roll, post‑roll, outstream, video sliders). In addition to openRTB programmatic buying, TwinRed provides private marketplace (PMP) access for publishers who want to sell premium inventory at controlled floor prices. A retargeting engine enables advertisers to re‑engage past visitors using first‑party data. For large publishers, XML integration and price floor controls are available. The platform also includes a suite of tracking and analytics tools, with BigQuery integration (part of the ‘TwinRed 2.0’ update) for granular campaign analysis.
Market Position & Compliance
TwinRed primarily serves the adult/18+ vertical, positioning itself as a leading ad network within that niche. However, its openRTB and multi‑format approach makes it accessible to general digital advertisers seeking high‑engagement traffic. The company places a strong emphasis on security and fraud prevention, deploying proprietary anti‑fraud tools and continuously monitoring campaigns to maintain a clean advertising environment. Account managers provide hands‑on support, particularly for high‑budget or CPA‑focused campaigns. The network’s relatively small team (about 35 employees) allows for personalised service, though it may not match the scale of larger, general‑purpose ad networks.
Leadership & Locations
Peter Rabenseifner serves as CEO, having led the company since its rebranding. Anna Blaivas holds the role of Vice President of Sales. No other C‑level executives (CTO, CCO, COO, founder) were confirmed in publicly available sources. TwinRed maintains three offices: the headquarters in Barcelona, Spain (management and sales), an IT and finance office in Los Angeles, USA, and an IT office in Budapest, Hungary.
Recent Developments & News
TwinRed publishes news articles discussing emerging trends such as AI, age verification, and future directions for the industry. The company continues to invest in product innovation and technology upgrades, as seen in the TwinRed 2.0 platform update that introduced streaming analytics and BigQuery integration. The network is active on social media (Facebook, Instagram, LinkedIn, YouTube) and provides comprehensive support documentation.
Key Products
TwinRed Self-Serve Ad Network
A web-based platform where advertisers can create, manage, and optimise campaigns in real time.
TwinRed Ad Exchange (oRTB)
An openRTB-compliant exchange enabling programmatic bidding from external DSPs.
Private Marketplace (PMP)
A premium, invitation-only marketplace for direct deals between publishers and selected advertisers.
XML Integration
Allows publishers to integrate their inventory via XML feeds for automated monetisation.
Retargeting Engine
Uses user data to serve relevant ads to previous visitors, maximising conversion rates.
Tracking & Analytics
Full in-platform tracking with a wide range of tracking tokens and BigQuery-driven reporting.
Ad Formats Suite
Popunders, interstitials, banners, video pre-rolls, outstream, and video sliders.
TwinRed 2.0
The current cloud-based platform overhaul with enhanced speed, scalability, and UX.
Self-Serve Ad Network
Fully automated platform where advertisers manage campaigns in real time; supports popunders, interstitials, banners, video.
Ad Exchange (OpenRTB)
Real-time bidding marketplace; supports oRTB and XML for programmatic buying and selling.
Private RTB Marketplace (PMP)
Invite-only marketplace allowing premium inventory deals with full price and media control.
Adult Traffic Only
The network exclusively serves the 18+ vertical; no mainstream inventory.
Self‑Serve Ad Platform
Fully automated platform for advertisers to manage campaigns, set budgets, and target audiences in real time.
OpenRTB Marketplace
Real‑time bidding integration with external DSPs and exchanges for programmatic buying.
Video Ads
Formats include pre‑roll, post‑roll, outstream, and video sliders, optimized for desktop and mobile.
Popunder & Interstitial Ads
High‑visibility ad units that appear in new browser windows or overlay the main content.
Publisher Monetization
Tools for publishers to monetize traffic via RTB, XML feeds, and price floor controls.
Offices & Headcount
35 employees (approx.)
Key Persons
Peter RabenseifnerChief Executive Officer (CEO)