WhiteLotto

Company Overview

WhiteLotto is a B2B lottery software and white-label solutions provider founded in 2009 by Wojciech Lysak, who continues to serve as Managing Director. The company operates from Borehamwood, United Kingdom, and has established itself as a behind-the-scenes partner for lottery operators worldwide. With over 15 years of experience, WhiteLotto enables clients to launch fully branded online lottery platforms in as little as 21 days, handling all technical and operational back-end functions.

Business Model

WhiteLotto offers two core cooperation models: a white-label solution where the client provides the brand and marketing while WhiteLotto manages banking, payment processing, risk management, KYC/AML compliance, fraud monitoring, customer support, and player retention; and a turnkey platform that delivers a complete, pre-configured lottery site with ready-to-use software, licensing assistance, custom design, mobile responsiveness, and integrated affiliate program modules. This flexibility allows the company to serve lottery messengers, national lotteries, and multi-product gaming sites.

Technology and Products

The platform integrates international lottery aggregation (Powerball, Mega Millions, EuroMillions, EuroJackpot) with national and state lottery systems, custom game development (including math modelling and certification support), and omnichannel retail capabilities such as ticket scanning, POS integration, kiosks, and cross-channel promotions. WhiteLotto’s back-office suite includes advanced analytics, full reporting, marketing tools, affiliate management, and comprehensive KYC/AML and fraud monitoring systems. The platform is built to scale with business growth, supports over 40 languages, and offers multi-currency and multi-payment method options. Performance and security are emphasized, with claims of fast, secure, and reliable operation coded to high standards.

Market Position and Partnerships

WhiteLotto competes with established players such as Scientific Games, Brightstar (formerly IGT Lottery), Intralot, and Pollard. Despite its long tenure, the company remains relatively low-profile, relying heavily on word-of-mouth referrals and maintaining minimal public marketing. In January 2024, WhiteLotto announced a strategic partnership with SCCG Management, a global advisory firm, to distribute its lottery software solutions to a broader audience through SCCG’s network of over 100 partner products and services. This partnership marks a notable step toward expanding its market reach.

Compliance and Security

WhiteLotto’s compliance framework includes sublicensing where legally permitted, and the platform is designed to meet regulatory reporting requirements for jurisdictions worldwide. The company holds no publicly available information about specific gambling licenses, but its operational presence and partnership with SCCG Management suggest a focus on regulated markets. The back-office includes tools for KYC/AML compliance and fraud monitoring, ensuring operators can meet legal obligations.