Wild Streak Gaming
- Founded
- 2015-01-01 in Las Vegas, Nevada, USA
- Headquarters
- Las Vegas, Nevada, USA
Wild Streak Gaming is a Las Vegas-based slot game studio that creates content for both land-based casinos and online iGaming platforms. Founded in 2015 by Doug and Roxane Fallon, the company leverages deep land-based expertise to design math-optimized, retention-driven games that capture the authentic Las Vegas casino experience. In June 2021, it was acquired by Bragg Gaming Group for US$30 million, becoming a key studio within Bragg’s content portfolio. Wild Streak is known for proprietary features such as the Dragon Power series, Connect & Collect, and Dollars & Dreams, which boost player engagement and operator returns. Its games are distributed across six land-based platforms globally and through online and social casino partners. The studio has forged high-profile collaborations with major operators including Pragmatic Play, IGT, BetMGM, Caesars, DraftKings, and Hard Rock. Following the acquisition, co-founders Doug Fallon and Roxane Fallon continue to lead the studio’s creative direction under Bragg’s corporate structure.
Detailed Review
History and Founding
Wild Streak Gaming was founded in 2015 (with an operational launch in 2016) by husband-and-wife team Doug Fallon, a land-based slot designer with nearly 20 years of industry experience, and Roxane Fallon, a computer programmer and entrepreneur. The company bootstrapped its growth, reaching 14 employees by 2016 and exceeding US$1 million in annual revenue by 2020. The studio’s headquarters remain in Las Vegas, Nevada.
Business Model and Products
Wild Streak’s design philosophy centers on “Vegas-based expertise” – every theme, mechanic, and mathematical model is purpose-built to maximize player retention and operator profitability. The studio’s portfolio includes original IPs such as the Dragon Power series, a widely recognized slot franchise; the Connect & Collect feature, which links symbols to trigger bonuses; and the Dollars & Dreams mechanic, which offers second-chance wins on no-pay spins. These features are embedded across games that perform equally well on Class III land-based cabinets and online real-money platforms.
Partnerships and Market Position
A landmark partnership with International Game Technology (IGT) has produced over a dozen land-based titles, with four more (including Amazing Money Machine Gold & Sapphire, Queenie, and Dreamy Genie) announced in 2023. Wild Streak also supplies content to Pragmatic Play, BetMGM, Caesars, DraftKings, and Hard Rock, giving it a strong foothold in both US and international markets. The studio’s games are distributed across six land-based platforms and through online and social casino operators.
Acquisition and Current Structure
Since its acquisition by Bragg Gaming Group in June 2021, Wild Streak has operated as a wholly-owned subsidiary, leveraging Bragg’s distribution technology and global reach. The founders remain deeply involved: Doug Fallon serves as Bragg’s Managing Director of Group Content and continues to steer the studio’s creative output, while Roxane Fallon oversees operational strategy as Operations Director at Bragg. No separate CEO, CTO, CCO, or COO titles for Wild Streak itself are currently public; the studio operates under Bragg’s corporate structure.
Key Products
Dollars & Dreams feature
A second-chance mechanic that turns otherwise empty spins into winning opportunities.
IGT-collaboration titles
Land-based games developed for International Game Technology, including Texas Tea Strike it Rich, Amazing Money Machine Gold & Sapphire, Queenie, and Dreamy Genie.
Dragon Power series
A popular slot IP featuring mythical themes and high multipliers; performs well in both land-based and online environments.
Connect & Collect feature
A game mechanic that links symbols to reveal a clear path toward bonuses, enhancing player engagement.
Cross-channel portfolio
Games distributed across six land-based platforms, online real-money casinos, and social casino operators.
Key Persons
- Doug Fallon
Co-Founder & Managing Director of Group Content at Bragg Gaming Group (oversees Wild Streak)
- Roxane Fallon
Co-Founder & Operations Director at Bragg Gaming Group (oversees Wild Streak operations)