Wilkin Marketing LLC

History

Wilkin Marketing LLC was established in June 2008 in Burlington, Kentucky, and has since operated as a niche marketing services provider, primarily serving casinos and other regulated gaming establishments. The company has maintained a low-profile but consistent presence in the gaming industry, appearing on vendor directories and at trade shows for over a decade.

Business Model

The company acts as a B2B marketing vendor, offering technology and services that help casino operators optimize their player-club programs. Wilkin Marketing does not operate its own gambling platform or hold any gambling licenses; instead, it provides tools and campaigns that bridge the gap between casinos and their customers. Revenue is generated through the sale of kiosk hardware, software subscriptions, and campaign management fees.

Products and Services

Wilkin Marketing’s core product is WebTrax, a proprietary platform that combines software-driven kiosks with analytics to deliver targeted promotions directly to patrons on the casino floor. The kiosks allow players to print personalized offers, reducing marketing costs and improving engagement. Beyond kiosks, the company offers full direct-mail campaign services—design, printing, and fulfilment—focused on customer acquisition and retention. Database marketing services include data segmentation and campaign management, while digital marketing covers email, social media, and online advertising integrated with client CRM systems. Custom development is available for clients needing bespoke promotional logic or unique hardware configurations.

Market Position

Wilkin Marketing positions itself as a specialized marketing partner for the gaming vertical, competing with larger marketing agencies and kiosk providers. Its longevity since 2008 and inclusion in casino-vendor directories (such as CasinoVendors.com and iGamingSuppliers.com) indicate steady operations. Client testimonials on its website highlight significant budget savings and high-quality direct-mail campaigns. The company also partners with Mail America for expanded print and fulfilment capabilities.

Leadership

The company is led by President Rusty Donohoo and Vice President Dan Sagle, both confirmed through vendor directory listings. No other C-level executives or founders are publicly identified. ZoomInfo lists an “EC Eric Clarke” in business development, but this is not corroborated by the company or other sources, suggesting possible role changes or a small team where titles overlap.