Winners Group ApS

Company History

Winners Group ApS traces its roots to the late 1990s, when its founders established an offline lottery retail network in Denmark. The company states "since 1997" on its website. By the early 2010s, it had digitised its offerings, developing a proprietary central gaming system that could be deployed as a white-label platform. This platform, called Winners One, became the linchpin of its product suite. The legal entity "Winners Group ApS" was likely incorporated later, with the original Danish company being Winners Group A/S.

Business Model

The company’s business model is primarily recurring revenue through revenue-share agreements or fixed software licensing fees. It positions itself as a mid-tier but highly credible supplier in the global lottery technology market. Its target clients include both state and private lotteries seeking to modernise their operations. Winners Group ApS competes with larger players such as IGT and Scientific Games, but differentiates through its integrated retail-terminal solution and modular platform.

Products and Platforms

The core product is Winners One, a central gaming platform that manages draw schedules, random number generation, prize pools, and reconciliation, supporting lottery and sports betting. The Retail POS Terminal is a custom-designed lottery terminal for ticket sales, validation, and cash management in retail outlets. A Mobile SDK allows lotteries to embed games directly into their own apps with full account management. The Player Account Management (PAM) backend handles registration, deposits, withdrawals, KYC, and responsible gaming controls. Winners Connect offers a business intelligence dashboard for monitoring sales, user behaviour, and compliance. These products are designed to work together under a single regulatory framework.

Licensing and Compliance

Winners Group ApS holds a B2B supplier licence from the Danish Gambling Authority (Spillemyndigheden) and is ISO 27001 certified for information security – a prerequisite for many government tender processes. This regulatory footprint has enabled it to win contracts in regulated European markets as well as emerging markets in Africa and Latin America.

Recent Developments

In 2023, Phillip Wilson was appointed as CEO, bringing senior experience from IGT and Scientific Games. Under his leadership, the company has pursued international expansion, recently winning contracts with lotteries in Ghana and Peru. The company is not a household name but is a known quantity in World Lottery Association events. It has faced challenges scaling its sales force and client support outside Europe, but the new CEO signals a more aggressive growth phase.