- Founded
- 2023-01-01 in Cologne, Germany
- Headquarters
- Cologne, Germany
Xevio is a privately held, award‑winning native advertising and performance marketing agency headquartered in Cologne, Germany. Founded in 2023 by veteran native‑ad specialists Nadim Batista‑Kuttab (CEO) and Andrey Kravchenko, the agency was built on a combined 40+ years of marketing experience and has already managed over nine figures in ad spend. Xevio positions itself as a “global performance enabler” that specialises in making native advertising a mainstream cold‑user‑acquisition channel alongside social and search. The agency’s core service lines span native ads (Taboola, Outbrain, MediaGo, MGID, Revcontent, Baidu), Meta Ads (as a certified Meta Agency Partner), LinkedIn Ads, and TikTok Ads. Xevio’s in‑house creative studio produces, for example, an average of 280 video creatives per week for TikTok campaigns in the DACH region, an effort that won the official TikTok Performance Award for DACH in 2023. The company also runs Native Hub, the self‑described “#1 Native Ads community” for media buyers. Xevio has demonstrated strong results: in one case study, it improved lead quality by up to 150% for clients in the solar and financial verticals using Voluum and Taboola. The agency has also leveraged MediaGo’s SmartBid technology to achieve a 20% reduction in cost per lead and a 30% average improvement in conversion rates. Xevio’s client portfolio includes brands and agencies worldwide, and its experts regularly speak at industry events such as Affiliate World and the Native Advertising Institute.
Detailed Review
History & Founding
Xevio was founded in 2023 in Cologne, Germany, by Nadim Batista‑Kuttab and Andrey Kravchenko. Both founders came from senior positions at Taboola – Nadim had managed some of the largest native‑ad campaigns on the platform over many years, driving over $100 million in direct revenue from native ads within a 12‑month period. Andrey Kravchenko, a former Taboola director, brought deep media‑buying expertise. Their vision was to create a collaborative agency collective that would make native advertising accessible to brands, agencies, and advertisers worldwide by sharing knowledge, consulting, and building full‑funnel native solutions.
Services & Platform Partnerships
Xevio operates as a full‑service agency with four primary service lines: Native Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. The agency’s flagship offering is native ads, managing campaigns across Taboola, Outbrain, MediaGo, MGID, Revcontent, and Baidu, aiming to spend $250 million annually on these networks. As a certified Meta Agency Partner, Xevio combines in‑house creative production with media buying, managing millions of dollars in Meta spend. Its LinkedIn Ads department handles seven‑figure annual budgets for B2B and B2C lead generation, while the TikTok department produces around 280 videos per week and won the TikTok Performance Award for DACH in 2023.
Community & Education
Beyond direct agency services, Xevio runs Native Hub, a community platform for native‑ad media buyers. It offers over 100 hours of recorded trainings, consulting sessions, and webinars, as well as an AI‑powered live consulting environment. Native Hub is positioned as the largest community of its kind, built by buyers for buyers.
Results & Case Studies
Xevio’s approach is data‑driven and heavily A/B tested. In a case study published with Voluum, the agency increased lead quality by up to 150% for two clients (solar and financial niches) by using Taboola traffic combined with Voluum’s rule‑based paths and traffic distribution AI. Native ads eventually accounted for up to 65% of total leads for those clients. Another partnership with MediaGo’s SmartBid technology delivered a 20% decrease in cost per lead and a 30% average improvement in conversion rates.
Headcount & Culture
According to its LinkedIn profile, Xevio employs 11‑50 people. The company describes itself as a “collective” where knowledge sharing and mutual success are central. The leadership team is lean, with the founders actively involved in day‑to‑day operations and client strategy.
Industry Recognition
Xevio is a member of the Forbes Agency Council (Andrey Kravchenko is a listed member). The agency has been featured by Affiliate World, the Native Advertising Institute, Everflow, and PRNewswire. It regularly attends Cannes Lions and other global marketing events.
Key Products
Native Ads (Managed Service)
Full-service native advertising campaigns across Taboola, Outbrain, Baidu/MediaGo, MGID, RevContent, and other content recommendation platforms. Includes creative production, media buying, and funnel optimisation.
Meta Ads (Managed Service)
Paid social campaigns on Facebook and Instagram, leveraging Xevio’s status as a certified Meta Agency Partner. The agency has managed millions in Meta ad spend globally.
LinkedIn Ads (Managed Service)
B2B recruitment and lead-generation campaigns on LinkedIn, with annual budgets in the seven-figure range.
TikTok Ads (Managed Service)
Performance TikTok advertising; Xevio’s in-house studio produces roughly 280 videos per week for DACH campaigns. Winner of the 2023 TikTok Performance Award for DACH.
Native Hub
A subscription-based community and learning platform for native ad buyers, featuring over 100 hours of recorded training, live consulting sessions, webinars, and a professional network.
Consulting & Training
Bespoke consulting engagements for brands and agencies; also delivered via the Native Hub platform and masterclass partnerships (e.g., with Everflow).
Native Ads (Agency Service)
Managed campaigns on Taboola, Outbrain, MGID, Revcontent, Baidu MediaGo, and other native networks.
Meta Ads (Agency Service)
Facebook and Instagram ad management; Xevio is a certified Meta Agency Partner.
LinkedIn Ads (Agency Service)
B2B and recruitment campaigns on LinkedIn, managing approximately seven-figure annual budgets.
TikTok Ads (Agency Service)
TikTok performance campaigns; winner of the 2023 TikTok Performance Award for DACH.
In-House Creative Studio
Produces high volumes of native-style creative, e.g., 280 videos per week for TikTok.
Native Ads
Full‑service native advertising campaigns on Taboola, Outbrain, MediaGo, MGID, Revcontent, Baidu, and others. Includes creative production, media buying, and optimisation.
Meta Ads
Facebook and Instagram advertising as a certified Meta Agency Partner.
LinkedIn Ads
B2B/B2C lead generation and recruitment campaigns on LinkedIn.
TikTok Ads
Performance‑oriented TikTok advertising; Xevio won the TikTok Performance Award for DACH in 2023.
Offices & Headcount
50 employees (approx.)
Key Persons
Nadim Batista-KuttabCo-Founder & Chief Executive Officer (CEO)
Andrey KravchCo-Founder & Head of Business Development