Z4 Poker LLC

History & Founding

Z4 Poker LLC was established in 2012 in Las Vegas, Nevada, as a subsidiary of the game design studio Z4 (also operating as Immersive Games). The company was initially formed by Eric Colvin and later co-led by his father, David Colvin, who also founded Gaming Arts, LLC. The Colvin family’s deep roots in Nevada gaming—owning the Siena Hotel Spa Casino—provided a strong regulatory and operational foundation. Early development focused on building a next-generation internet poker platform that combined advanced graphics with a robust social and competitive gaming experience.

Products & Platforms

Z4 Poker’s primary offering is HD Poker, a social casino poker game that enables free-to-play Texas Hold’em on multiple platforms: Facebook, iOS, Android, and Steam. HD Poker emphasizes high-definition visuals, immersive gameplay, and a wide range of tournament and cash-game formats. The game monetizes through in-app purchases of virtual currency and cosmetic items. In addition to its social game, Z4 Poker develops and licenses poker systems for land-based and online casinos, with a focus on small- to mid-sized operators. These systems include tournament management, cash-game infrastructure, and player-account management tools. The company holds a Nevada manufacturer and distributor license for interactive gaming systems, allowing it to supply real-money poker solutions to regulated operators.

Market Position & Regulation

Z4 Poker has maintained an active regulatory footprint in Nevada. In 2025, the company, together with MGM Resorts Interactive LLC, received a recommendation of approval for a 14th license extension from Nevada gaming authorities. This ongoing licensing underscores compliance with state standards for online poker and positions Z4 as a potential partner for real-money poker rooms in the state. The company targets both the social (free-to-play) and real-money segments of the online poker market. Its social game HD Poker competes with titles like Zynga Poker and World Series of Poker by offering a premium visual experience. On the B2B side, Z4 Poker competes with larger platform providers such as Playtech and GVC by focusing on smaller casino operators that need cost-effective, high-quality poker systems. The company’s sister relationship with Gaming Arts provides cross-pollination of slot and bingo technology, though Z4 Poker remains a separate legal entity.

Leadership & Funding

The company is led by founder and CEO David Colvin, with Eric Colvin as co-founder and Justin Goodman as Vice President of Engineering. No other C-level executives (CTO, CCO, COO, CFO) were explicitly confirmed in the available public sources. Z4 Poker is privately funded by the Colvin family; no public funding rounds or investment deals have been reported. The parent studio Z4 (Immersive Games) likely employs a small-to-medium engineering and design team, but specific headcount for Z4 Poker LLC remains unavailable.