- Founded
- 2018-01-01 in St. Petersburg, Russia
- Headquarters
- St. Petersburg, Russia
ZM Team is a fast-growing performance marketing and media buying company specializing in the iGaming and gambling vertical. Founded in 2018, the company has quickly risen to become one of the top three players in the traffic arbitration industry, according to AFFCatalog. With over 300 employees, ZM Team operates offices in St. Petersburg and maintains a strong global presence. The company offers a ready-made infrastructure for media buying, including internal teams for lead generation, traffic sourcing (social traffic, PPC, SEO, ASO, In-App), creative design (custom landings, graphics), IT development (internal CRM, bots, smartlink, push notifications), app development (iOS/Android store management), and a dedicated commercial department with BDM, account, and sales managers. ZM Team is known for its unlimited budgets, strong IT department, and focus on process automation. It was named 'Best Affiliate by Sigma Europe' and actively presents at industry events. The company invests heavily in HR, corporate culture, and employee development, including training and coaching. Their Instagram profile (@zmteam.co) highlights their industry awards and internal culture. ZM Team’s core offering is a full turnkey solution for affiliate marketing, from traffic acquisition to conversion optimization, with an emphasis on scaling and profitability.
Detailed Review
Company Overview
ZM Team is a privately held performance marketing and media buying company founded in 2018, focusing exclusively on the iGaming and gambling vertical. According to AFFCatalog, it has grown to over 300 employees and is considered one of the top three players in traffic arbitration globally. The company is headquartered in St. Petersburg, Russia, and operates a fully integrated structure that covers every aspect of affiliate marketing.
Business Model
ZM Team’s core business model is turnkey affiliate media buying. The company provides unlimited budgets for campaigns and handles all stages of traffic acquisition, including lead generation, testing, and optimization across multiple sources such as social traffic, PPC, SEO, ASO, and in-app advertising. Revenue is generated through commission-based affiliate arrangements with advertisers, primarily in the iGaming sector.
Infrastructure and Internal Departments
The company boasts a mature internal structure with dedicated teams for media buying, creative design (custom landing pages and graphics), IT development (internal CRM, bots, smartlinks, push notifications), app development (iOS/Android store management), and a powerful finance department operating under NDA. A commercial department manages advertiser relations, while HR and PR departments focus on recruitment, employee development, and brand representation.
Awards and Industry Presence
ZM Team was awarded 'Best Affiliate by Sigma Europe,' a notable industry recognition. The company actively participates in iGaming conferences and maintains a strong presence on social media, particularly Instagram and YouTube, where it showcases its corporate culture and awards.
Corporate Culture and Growth
The company emphasizes a 'legendary' corporate culture with regular team activities and heavy investment in HR, employee training, and coaching. Despite its rapid scaling, ZM Team keeps leadership details confidential, likely due to the regulatory sensitivity of the iGaming industry. No public listings of founders or C-suite executives were found in available sources.
Key Products
Media Buying Services
End-to-end lead generation and campaign testing across multiple traffic sources including social, PPC, SEO, ASO, and In-App.
IT Development
Internal CRM, bots, smartlink, push notifications, and custom automation tools for affiliate campaign management.
App Solution
Mobile app development and store management for iOS and Android platforms, including troubleshooting and optimization.
Creative & Design
Custom landing pages, graphics, and layout design to boost conversion rates for affiliate offers.
Commercial Department
BDM, Account, and Sales management for advertiser relationships, offer optimization, and accounting.
PR Department
Brand representation, social media management, and employee personal branding support.
Finance Department
High-powered financial operations supporting media buying budgets and affiliate payouts (details under NDA).
HR Department
Recruiting, onboarding, employee training, coaching, and corporate culture initiatives.
Offices & Headcount
300 employees (approx.)
Key Persons
Notable past members
- Yaroslav Babych — Chief Commercial Officer (CCO)