1xBet Combines Prize Draw, VIP Party, and Interactive Football to Drive Affiliate Engagement at iGB L!VE London 2026

iGB L!VE London 2026, held on July 1–2, brought together over 15,000 participants from across the global iGaming industry. Among the standout exhibitors, 1xBet operated booth L20 with a futuristic design and a packed schedule of activities that drew steady crowds throughout the two days.

Multi-Layered Networking Campaign

Before the exhibition floor opened, 1xBet set the tone with an exclusive VIP party on June 30 at the St. Pancras Renaissance London Hotel. Themed Once Upon a Time, the event blended classic British literary references with a cinematic noir atmosphere, providing an informal setting for leading affiliates, partners, and industry professionals to strengthen business connections ahead of the main program.

At the booth itself, the company integrated a structured prize draw into the visitor experience. After a discussion with a 1xBet manager and completing a short participation form, each guest received a lottery ticket in a personalised envelope. Instant prizes included 20 branded high-capacity power banks, seven pairs of the latest-generation AirPods, and three exclusive invitations to the VIP party. Tickets reading “Thank you – you're in the Grand Draw” automatically qualified the holder for the main event, held at 4:30 PM on July 2 in an open format that encouraged attendees to return to the booth.

Football of the Future and Special Guest

Another major draw was Football of the Future, an interactive touchscreen game inspired by Angry Birds mechanics. Registration remained open almost until the exhibition closed, with long queues forming on both days. Legendary FC Barcelona goalkeeper Vítor Baía appeared as a special guest, signing autographs, playing matches alongside visitors, and providing live commentary, further boosting the booth's visibility.

Grand Prize Draw and Lead-Generation Results

The grand draw awarded prizes totalling €13,000, selected to align with the lifestyle of digital entrepreneurs. The lineup included a Rimowa Cabin Suitcase, a MacBook Pro, a Burberry Backpack, a Fendi Travel Bag, and a Bvlgari pendant. Winners had to be present with their winning ticket to claim their prize, ensuring transparency and driving repeat visits to the booth.

1xBet managers used the giveaway as a data-driven lead-generation tool. By turning initial small talk into substantive business conversations, the company built a database of high-quality leads, maintained a steady flow of booth traffic, and strengthened overall brand awareness. The event reinforced 1xBet's reputation for premium networking and partner-centric engagement.