1xBet Wraps Up Affiliate World Europe 2026 with New Partnership Deals and Interactive Booth

1xBet concluded its participation as an exhibitor at Affiliate World Europe 2026, held in Budapest on July 9-10. The event coincided with the football quarterfinals, driving a surge in webmaster traffic and attendee interest in betting-related offerings.

Business Takeaways

1xPartners, the brand’s affiliate program, showcased updated partnership terms, custom creatives tailored to local GEOs, and gamification tools designed to boost retention. The company placed special emphasis on ready-to-use solutions for high-demand markets, allowing partners to bypass lengthy testing phases. According to 1xBet, the two-day event laid the groundwork for dozens of new, large-scale partnerships expected to yield long-term benefits.

Booth Highlights

Beyond business meetings, booth C56 featured an interactive program headlined by the Stopwatch game, which drew constant queues and became one of the conference’s standout activities. A daily prize drawing at 17:00 offered a luxury Hermès bracelet as the grand prize, along with a Lomography instant camera in a limited Saint Laurent Edition and branded Budapest Merch 1X. The curated selection underscored the brand’s premium standards.

1xBet, which operates in 73 languages and counts partnerships with Paris Saint-Germain, FC Barcelona, and other major sports and esports brands, described the event as cementing its status as a reliable partner that prioritizes networking and long-term affiliate relationships. Its affiliate program, 1xAffiliates, has attracted over 500,000 participants and received accolades from IGA, SiGMA Awards, and SBC Awards.