1xBet extends sponsorship deal with Dallas Open tennis event

Global sports betting operator 1xBet has renewed its role as the Official Betting Partner of the Dallas Open, continuing its association with the ATP tennis tournament. The extended agreement ensures the company's branding will appear on court during the 2027 edition of the event.

A spokesperson for 1xBet commented: “We are pleased to begin a new chapter in our strong tennis alliance.” The representative noted that the tournament's recent promotion to ATP 500 status has boosted its international media exposure and broadcast audiences, and that the renewed partnership can help “make this championship even more important on the tennis calendar.”

The Dallas Open is an annual indoor hard-court event featuring men's singles and doubles draws. In 2025 it was upgraded to ATP 500 level, attracting top-ranked players with a substantial prize pool and valuable ranking points. The tournament occupies a strategic slot on the calendar, bridging the early-season events and the spring swing of major U.S. championships. Its location in Texas combines the state's rapidly growing sports culture with modern tennis facilities, factors that organizers believe enhance the event's appeal.