Sponsorship
11 articles tagged "Sponsorship".
Meridianbet named official partner for UFC’s debut event in Serbia
Meridianbet will be the official partner for UFC Fight Night Serbia on 1 August, marking the UFC's first event in the country. The deal includes Octagon branding, exclusive sports betting sponsor status, and digital campaigns, while the operator celebrates its 25th anniversary in Serbia.
Lib Dem peer fails again to rein in gambling sponsorship as UK government holds firm
Lord Foster's attempt to amend the Sporting Events Bill to ban gambling sponsorship and unlicensed data collection was defeated in the Lords, as the government reiterates its preference to handle gambling policy through the existing Gambling Act review rather than via ad-hoc amendments.
Tipico and Sporthilfe Select 62 Elite Athletes for Tailored Champion Fund
Tipico and Sporthilfe have selected 62 athletes from over 30 sports for the new Tipico Champion Fund, which tailors financial support to individual performance needs rather than fixed grants.
Survey reveals 58% of Brazilians link sports betting to match-fixing risk
A new survey by More in Common and Ipsos-Ipec finds that 58% of Brazilians associate sports betting with increased match-fixing risk, while 68% support banning betting sponsorships in football. Industry figures call for caution and emphasize responsible advertising over prohibition.
Globo Reportedly Weighs Ban on Betting Sponsors for Big Brother Brasil
Globo is reportedly considering barring betting operators from sponsoring Big Brother Brasil amid regulatory and consumer scrutiny over gambling ads. The broadcaster expects sufficient advertiser demand from other sectors to offset the loss, after the show generated over BR1bn in ad revenue last season.
CopyBet Becomes AFC Bournemouth’s Official Betting Partner Ahead of Historic Europa League Debut
CopyBet has been named the official betting partner of AFC Bournemouth for the 2026/27 season, aligning with the club's first UEFA Europa League campaign. The deal reflects shared values of growth and ambition between the UK-licensed sportsbook and the Premier League side.
QTech Games Backs SPiCE Southeast Asia 2026 as Bangkok Summit Nears
QTech Games has been announced as a sponsor of SPiCE Southeast Asia 2026, taking place August 5-7 at The Landmark Bangkok, and has shared insights on mobile-first player behaviour, platform engineering for low-bandwidth markets, and its regional expansion plans including pending Philippine accreditation.
MelBet Ambassador Kamaru Usman to Headline UFC Fight Night 281 Against Dricus du Plessis
Former UFC champion Kamaru Usman, a MelBet global ambassador, will face former middleweight champion Dricus du Plessis on July 18 in Oklahoma City, with MelBet offering a free-bet promotion for customers who wager on the main event.
UK Government Consultation Targets Unlicensed Gambling Sponsorships Across Sport and Culture, with Ban Proposed by August 2027
The UK DCMS has launched a second consultation on banning unlicensed gambling sponsorships across sport and culture, proposing an August 2027 start. Entain urges immediate voluntary action, while data shows 40% of Premier League clubs currently have unlicensed sponsors and illegal gambling turnover has surged to £16.6 billion.
EGT Digital Inks Official Sponsorship Deal with Bulgarian Football Powerhouse Ludogorets
EGT Digital has signed as an Official Sponsor of PFC Ludogorets, leveraging the Bulgarian football club's 14 league titles and European presence to boost brand visibility for its sportsbook solution, with both CEOs citing shared values of innovation and sustainable development.
Italy blocks Polymarket as Gibraltar unveils first dedicated prediction markets regime
Italy has blocked Polymarket for a second time, joining a multi-country European crackdown, while Gibraltar has launched the world's first dedicated prediction markets regulatory framework and licensed its first operators, ADI Predictstreet and WagerWire.