EGT Digital Inks Official Sponsorship Deal with Bulgarian Football Powerhouse Ludogorets

EGT Digital has become an Official Sponsor of PFC Ludogorets, Bulgaria's most decorated football club, in a move that aligns the technology provider with a 14-time domestic champion and regular European competitor. The partnership is designed to boost brand visibility for EGT Digital while promoting its sportsbook platform to a passionate football audience.

Strategic Alignment

The sponsorship ties EGT Digital's growing sportsbook offering to a club that has built a reputation for consistent success and professionalism. Ludogorets, which competes regularly in UEFA tournaments, shares what the company describes as a winning mindset and a commitment to innovation—qualities that EGT Digital says mirror its own business approach.

For PFC Ludogorets, the deal comes as the club pursues its own digital transformation. The partnership with a provider that delivers solutions globally supports this strategic shift, according to club leadership.

Executive Commentary

Vladimir Dokov, CEO of EGT Digital, noted that teaming up with Ludogorets is a strong opportunity to enhance brand visibility and demonstrate the company's sportsbook solution in a high-profile sports environment. “Ludogorets is a club that consistently delivers results and has a winning mindset,” Dokov said, calling the club a natural partner for the firm.

Angel Petrichev, CEO of PFC Ludogorets, expressed satisfaction with laying the foundation of the partnership, highlighting that it matches the shared ambitions of both organisations for sustainable development. “PFC Ludogorets is actively pursuing its digital transformation,” Petrichev added, stressing the importance of working with a company that provides innovative solutions both in Bulgaria and internationally.