Altenar and Gran Madrid renew sportsbook technology deal in Spain
2026-07-29
Source: Focus Gaming News
Altenar has renewed its long-term sportsbook partnership with Gran Madrid | Casino Online in Spain, extending its omni-channel solution. The operator reported a 21% year-on-year turnover increase in H1 2026, underscoring the commercial success of the collaboration.
Altenar has agreed to a further extension of its long-running sportsbook partnership with Gran Madrid | Casino Online, the digital betting arm of the Gran Madrid group. The renewed deal sees Altenar continue to supply its multi-channel sportsbook platform to the operator across Spain’s regulated market.
Gran Madrid | Casino Online will maintain access to Altenar’s full suite of sportsbook products, which are tailored for Spanish players and support the operator’s integrated omni-channel approach alongside its existing retail betting presence in physical casino venues.
Since the original collaboration began, Gran Madrid has leveraged Altenar’s technology to enhance its sportsbook offering, combining custom localisation features with advanced trading tools designed for regulated jurisdictions. This ongoing relationship has delivered measurable results: sportsbook turnover rose by 21 per cent year-on-year in H1 2026 compared with H1 2025.
Antonis Karakousis, director of Operations at Altenar, highlighted the strength of the partnership: “We are delighted to extend our partnership with Gran Madrid | Casino Online.” He added that “Spain remains one of Europe’s most mature regulated markets” and expressed confidence in supporting the operator’s future growth across both online and retail channels.
José Félix Herreros, country manager at Gran Madrid, stated: “Renewing our partnership with Altenar reflects the success of our collaboration to date.” He credited Altenar’s technology, product innovation and regulatory expertise for helping the operator meet customer expectations.
The renewal reinforces Altenar’s footprint in Southern Europe and its strategy of supplying scalable, compliance-ready sportsbook solutions to leading regulated operators.