Atlaslive Integrates FIRST.bet Sportsbook to Strengthen Brazilian Market Offering

Atlaslive has added FIRST.bet to its platform ecosystem, giving operators access to a sportsbook engine that has already proven itself in Brazil’s demanding regulated market. The deal is part of Atlaslive’s wider strategy to equip its platform with technology built specifically for competitive jurisdictions.

FIRST.bet is positioned as a Tier-1 sportsbook provider, delivering a fully managed, high-performance solution that operates across Latin America, Europe, and Africa. Its leadership team hails from SBTech, and the company holds licences from the Malta Gaming Authority and the Swedish Gambling Authority, alongside GLI-33 certification and ISO auditing. The firm was named ‘Sportsbook Supplier of the Year’ at the SBC Awards 2025 and the EGR LATAM Awards 2025; it also collected ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026 and ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026. Founder and CEO Tom Light was personally recognised with the ‘Individual Achievement Award’ at the EGR Awards 2026.

Operator Benefits in Brazil

For operators using Atlaslive’s platform, the integration means immediate access to a sportsbook that was stress-tested under real Brazilian conditions: high traffic volumes, local player behaviour, and compliance with Law 14.790/2023. FIRST.bet’s product features include Bet Builder, Fast Markets for live engagement, and Player Props — tools designed to boost both retention and performance.

World Cup Readiness

The 2026 FIFA World Cup highlighted how critical sportsbook scalability and performance have become. Atlaslive’s enhanced platform capabilities are now positioned to handle such peak events more effectively.

Executive Perspectives

“Integrating FIRST.bet into our ecosystem bolsters the sportsbook offerings we provide to operators, supported by a proven Brazilian track record,” said Mykola Vernydub, COO at Atlaslive.

Tom Light, Founder and CEO of FIRST.bet, added: "Brazil is the most demanding sportsbook market in the world right now." He emphasised that operators need technology already proven under those exact conditions, and that Atlaslive’s platform provides the flexibility and control operators require.