bet365 Expands RubyPlay Partnership Into Brazil's Regulated Market

Since launching its regulated online betting and iGaming framework, Brazil's regulated market has become a priority for operators and suppliers. bet365 is deepening its presence there by extending an existing content partnership with RubyPlay into the country.

bet365 will now offer a selection of games from RubyPlay Studio and Koala Games on its Brazilian platform. Titles include Brilliant Gems, Gummy Giga Match®, Go High® Panda, Voltage Blitz® Rapid, and Voltage Blitz® Vortex.

This expansion builds on a relationship that already covers Spain's regulated market. For bet365, it broadens the casino offering for Brazilian players. For RubyPlay, it widens distribution through another licensed operator in the jurisdiction.

Content is delivered via RubyPlay's platform, which lets operators access games from multiple in-house studios through a single integration.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said the expansion marks "another milestone in our growth across Latin America" and reflects the strength of the relationship with bet365, which he described as one of the top-performing operators in Brazil. He added that RubyPlay's studio-based ecosystem offers a broad spectrum of content tailored to specific markets and player preferences.

A bet365 spokesperson said the partnership builds on their existing relationship and extends the studio-based ecosystem into Brazil, enabling a steady pipeline of new releases in a competitive regulated market.