BOYLE Sports: Mayo’s All-Ireland triumph ranks among ‘most iconic moments in recent memory’
2026-07-28
Source: SBC News
BOYLE Sports' Lawrence Lyons says Mayo's 75-year wait-ending All-Ireland win over Kerry is one of the most iconic moments in memory, with strong betting interest on the underdog and notable long-odds bets, while the drama could attract new fans to Gaelic games.
Mayo ended a 75-year drought on Sunday, defeating Kerry 1-20 to 1-17 in a dramatic All-Ireland Football Final. The victory snapped an 11-game losing streak in finals, with the West of Ireland county coming from behind after an early David Clifford goal put Kerry 1-05 to 0-01 ahead. Mayo trailed by just one point at half-time, then surged ahead in the second half through scores from Darragh Beirne and Jack Carney, before Tommy Conroy sealed the win with an insurance point in the closing minutes.
Betting interest and underdog appeal
According to BOYLE Sports spokesperson Lawrence Lyons, Mayo attracted significant betting interest despite drifting to 33/1 after an early-season loss to Roscommon. “Mayo were very popular at 12/1 when Andy Moran was announced as manager last August, but have been fairly friendless since losing to Roscommon,” Lyons said. Leading up to the final, Mayo were backed heavily at 11/4 for the match, resulting in a losing result for the bookmaker. Regarding the so-called “Mayo curse,” Lyons noted that loyal fans “like to back the underdog in an All-Ireland final anyway,” a pattern also seen in the previous week’s hurling decider involving Galway.
Memorable moment and future growth
Lyons described Sunday’s win as “right up there with one of the most iconic moments in recent memory,” adding that “everyone will remember where they were the day Mayo finally banished the curse.” He highlighted the widespread coverage of the game across Ireland and the UK, which he believes could attract new fans to Gaelic games. “On home turf in Ireland the sport is as popular as ever, but the final provided sporting drama and a romantic storyline that will resonate beyond the ardent following we’re accustomed to,” Lyons said.
Player props and long-odds bets
Among player props, David Clifford was popular for first goalscorer and Man of the Match at 3/1, while Ryan O’Donoghue—who ultimately won the Man of the Match award—was the best-backed Mayo player at 9/1. One notable long-odds bet saw a punter land 66/1 on Dylan Casey scoring the first point, a result Lyons admitted “we didn’t see that one coming.”
All-Ireland final’s significance for BOYLE Sports
Lyons emphasised that the All-Ireland Final is one of the biggest events for BOYLE Sports each year, outside of football and horse racing. “Turnover is always strong for both the Hurling and Football finals and it’s only getting stronger the more exposure the sport gets beyond its traditional fanbase,” he said.