DELULU Gaming Secures Distribution via SoftGamings Network

DELULU Gaming has gone live on the SoftGamings aggregation platform, giving the studio’s catalogue of slots and instant-win titles global exposure to the distributor’s operator partners. The integration makes DELULU’s entire portfolio available through SoftGamings’ established B2B network.

The deal pairs DELULU’s player-centric game design—built around meaningful choices, engaging mechanics, and rich game worlds—with SoftGamings’ extensive distribution reach. For SoftGamings’ operator clients, the addition opens access to a library intended to foster longer player retention rather than one-off spins.

DELULU was founded on the principle that truly memorable content should rise above a crowded market, so selecting the right aggregation partner was a strategic priority. SoftGamings was chosen for its track record of connecting operators with quality games that sustain long-term value, supported by deep industry relationships and a focus on commercial reliability.

Arthur Sheikhaliev, CEO of DELULU, commented: “The industry doesn’t need more of the same.” He added that his team has invested heavily in moving “beyond traditional slot design to deliver a different kind of player experience” and sees the SoftGamings partnership as a channel to bring that vision to a broader audience while accelerating the studio’s market ambitions.

With mathematically solid foundations, bold visual design, and feature sets that give players a more active role, DELULU positions itself as a rule-breaking provider for operators seeking differentiation beyond standard content offerings.