FC Polissya and GGBET UA Debut ‘Pack’s Code’ Fashion Initiative
2026-07-30
Source: iGaming Future
FC Polissya and sponsor GGBET UA have launched 'Pack’s Code,' a fashion photo project showcasing new kits and personal player stories, reinforcing the club’s wolf-pack identity while highlighting individuality.
Ukrainian Premier League side FC Polissya — known to supporters as the “Polesia Wolves” — has partnered with its official betting sponsor GGBET UA to launch a fashion-oriented content project titled The Pack’s Code. The initiative presents the club’s new kit through a series of stylised portraits and personal interviews, available exclusively on a dedicated microsite.
Underpinning the campaign is the club’s “wolf pack” philosophy, which frames the team as a cohesive unit while celebrating each player’s individuality. The message is that a pack mentality does not suppress personal traits; instead, it allows each member to express their own role, preferences and ambitions within the collective framework.
Both the men’s and women’s squads participated in the photo shoots. For every athlete, a distinct fashion look was created around FC Polissya’s current kit. GGBET UA’s in-house creative team worked alongside a stylist, photographer and makeup artists to produce the visual content.
Alongside the images, each player shares their reasoning for choosing a particular jersey number, recounts memorable on-field incidents, reveals pre-match superstitions, and offers other personal details they are comfortable disclosing to fans. The entire “Pack’s Code” feature is published in Ukrainian.
The partnership between GGBET UA and FC Polissya was first announced in July 2025. Since then, the betting operator and the club have run several joint initiatives aimed at bringing supporters closer to the players — including exclusive content drops and one-off events for fans and Ukrainian media.
By 2026, GGBET had established itself as a leading sports-betting brand in Ukraine. The company continues to expand its sponsorship portfolio, backing not only FC Polissya but also other football and basketball clubs as part of its broader investment in the country’s sporting landscape.