Kambi Adds Three New Partners to Engage Ecosystem, Expanding Third-Party Offerings

Kambi has strengthened its third-party supplier network, Kambi Engage, by welcoming three new technology vendors: GBVision, PlayAIO, and Scoreconnect. The move broadens the range of specialist tools available to Kambi’s operator partners, covering AI-driven data analytics, automated real-time player messaging, and multilingual live audio commentary.

The Engage ecosystem now comprises 12 innovative businesses, each selected to complement Kambi’s sportsbook platform and enable greater differentiation and customisation for partners. Kambi’s Chief Product Officer, Erik Lögdberg, said the additions help partners “unlock new opportunities across player engagement, data intelligence and product differentiation,” reinforcing the company’s goal of offering a best-in-class suite of specialist solutions.

GBVision: Live Audio Commentary

GBVision delivers low-latency, multilingual commentary produced exclusively by human commentators for sports platforms and betting operators. Its service is designed to boost fan engagement during live events. CEO Jan Prasek noted that existing operator clients have already seen strong engagement growth around top-tier football and other major sports, and called the partnership “a significant milestone” for the company.

PlayAIO: AI-Powered Data Insights

PlayAIO applies artificial intelligence to transform sportsbook and iGaming data into actionable business intelligence. Its offerings include the RankIQ Engine, which provides visibility on content performance and helps operators optimise engagement and return on investment. CEO Joshua Gibbs described the collaboration as “a powerful proposition for operators” built on data-driven performance and scalable automation; he also remarked that Kambi is where his own industry career began.

Scoreconnect: Automated Player Communications

Scoreconnect offers an AI-native platform that personalises player messaging across instant-messaging channels. The technology aims to improve retention, conversion, and reactivation through intelligent automation. CEO Antonio Ruggeri said being part of Kambi Engage “amplifies the reach of our technology, giving more operators access to our AI-driven engagement and communication tools at scale.”

With these three additions, Kambi Engage continues to evolve as a curated marketplace for specialised iGaming technologies, enabling operators to layer additional capabilities onto Kambi’s core sportsbook solution.