Novibet appoints Christos Lamprou as Global Brand Activation Lead

Novibet has named Christos Lamprou as its new Global Brand Activation Lead, adding a seasoned marketing executive to the operator's international growth push.

Lamprou brings more than 25 years of experience in digital marketing, brand strategy, and commercial growth. Since 2018, he has held senior leadership roles focused on performance marketing, brand development, and scaling digital businesses through data-driven techniques.

In a statement, Lamprou said he was "happy and excited" about the role, adding that Novibet commands a strong global presence in the GameTech sector and that he values contributing to a company focused on continued expansion. He also looked forward to working with the team to create top-tier brand partnerships and activations.

The appointment arrives as Novibet accelerates its international footprint. The operator recently became the first company to secure a license from Ireland's new Gambling Regulatory Authority (GRAI), a notable step in its European growth. It has also expanded product offerings through supplier deals, including an agreement to deploy Reevo's aggregation platform in Greece and a collaboration with Imagine Live to deliver its live casino portfolio across Greece, Brazil, Mexico, Chile, Ecuador, Italy, and Ireland.

Separately, Greece's gambling sector has tightened compliance, with the Greek Gaming Commission introducing stronger player identification rules under an enhanced Know Your Customer framework. With Lamprou's addition, Novibet's commercial leadership is fortified as the company presses ahead with geographic expansion and new content partnerships in regulated markets.