Imagine Live

History and Background

Imagine Live entered the live casino sector as a dedicated B2B studio operator, leveraging the infrastructure of the Digitain Group. The company was founded in Yerevan, Armenia, taking advantage of the region's talent pool for multilingual live dealer operations. While the exact founding year is not publicly disclosed, the brand has grown steadily and now operates a purpose-built studio environment that streams live dealer games with low latency and high production quality. The company is part of the broader Digitain Group, a well-established technology and sportsbook provider founded by Vardges Vardanyan. In recent years, Imagine Live has made headlines with the appointment of Martin Martirosyan as Group CEO, formerly Deputy CEO of Digitain Group, indicating a strategic push to scale operations and enter new markets.

Business Model

Imagine Live operates strictly on a B2B basis, providing turnkey live casino solutions to licensed operators. Revenue is generated through licensing fees, revenue sharing, or custom studio setups. The company's technical platform supports integration via standard APIs and is compatible with leading aggregation platforms such as EveryMatrix. Operators benefit from a full suite of services including studio operation, game hosting, dedicated tables, and custom branding options. This flexibility allows Imagine Live to cater to both large operators looking for white-label solutions and smaller operators seeking quick integration.

Products and Technology

The core product suite encompasses Live Blackjack, Live Roulette, and Live Baccarat, each available in multiple variants to cater to diverse player preferences. For example, they offer speed roulette and side-bet blackjack. Beyond classic tables, Imagine Live develops original game shows that combine elements of chance, entertainment, and interactive betting, following the popular gameshow format that has become a growth driver in the live casino vertical. The company's studio environment uses high-definition streaming with multiple camera angles and low latency, ensuring an immersive player experience. Additionally, Imagine Live provides custom studio solutions, allowing operators to create branded tables and dedicated environments that enhance their unique identity.

Market Position and Competition

Imagine Live competes with established live casino providers such as Evolution, Playtech, and Ezugi. Its differentiators include a personalized service, competitive pricing, and the agility of a mid-size studio. The company emphasizes its Armenian location as a talent hub, enabling multilingual dealers and cultural adaptability. While it may not have the scale of the market leaders, Imagine Live has carved out a niche by offering bespoke solutions and rapid integration. Its presence at major industry events like iGB and SBC, and inclusion in B2B directories, attest to its active and growing operation.

Licensing and Regulatory Footprint

Imagine Live holds an MGA/B2B/592/2018 license from the Malta Gaming Authority, enabling it to supply licensed operators across European and other regulated markets. The company is committed to compliance and continues to pursue additional licenses as part of its growth strategy. This regulatory foundation is crucial for operators seeking to expand into new jurisdictions with confidence.

Recent Developments

In 2024, Imagine Live appointed Martin Martirosyan as Group CEO, signaling a new chapter of expansion and innovation. Under his leadership, the company aims to strengthen its product roadmap, forge new partnerships, and enter additional regulated markets. The company also recently expanded distribution through EveryMatrix, demonstrating its ability to integrate with major aggregation platforms. These moves position Imagine Live for sustained growth in the competitive live casino landscape.