
Play'n GO Debuts Full Game Suite on Betano's Colombian Site
2026-07-10
Source: Yogonet
Play'n GO has launched its full game portfolio on Betano's Colombian platform, bringing titles like Book of Dead to the Kaizen Gaming brand for the first time in a key regulated market.
Play'n GO has made its entire game catalog available on Betano's Colombian platform, marking the supplier's first integration with the Kaizen Gaming-owned brand in the country. The agreement brings popular titles such as Book of Dead and Reactoonz to Betano's local players, expanding the operator's casino offering in a market the provider considers a strategic priority.
Colombia is one of Latin America's most established regulated jurisdictions, and Play'n GO's move aligns with its broader push into compliant markets across the region. The company noted that the rollout reinforces its commitment to regulated growth, describing Colombia as a stable and mature environment that fits its long-term global strategy.
"Colombia is an incredibly important market to Play'n GO," said Magnus Olsson, the supplier's Chief Commercial Officer. He highlighted the shared values between the two firms, adding that bringing the full portfolio live on Betano's platform is "an exciting step" and expressed confidence the partnership will deliver strong results for both sides.
Kaizen Gaming operates Betano across multiple international sports betting and iGaming markets. Play'n GO continues to supply its content to licensed operators worldwide, with Latin America representing a growing focus for the Swedish developer.
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