UFC's Charles Oliveira Set for Two-Day SBC Summit 2026 Appearance

UFC lightweight champion Charles Oliveira will be a two-day presence at SBC Summit 2026 as an ambassador for SPRIBE's Aviator game. The Brazilian fighter, nicknamed "Do Bronx," holds UFC all-time records for most finishes, submission wins and post-fight bonuses.

Two-Day Schedule

His appearance begins on Tuesday, 29 September, with a meet-and-greet at the SPRIBE booth (A416) from 14:00 to 16:00, followed by an invitation-only SPRIBE networking event that evening. On Wednesday, 30 September, at 11:30, he takes the Super Stage at the MEO Arena for a keynote session.

The talk will draw on his experience competing at the highest level of professional sport, covering performance under pressure, resilience, and the ways athlete-brand partnerships can open access to new international audiences. Oliveira will also discuss how authentic partnerships can help gaming companies connect with fresh markets.

Partnership and Ambassadorship

Oliveira joined the Aviator ambassador roster in 2026 through a wider agreement between SPRIBE and UFC. He will feature in campaigns and fan-focused activations aimed at growing the game's presence in Brazil and other key markets.

SBC founder and CEO Rasmus Sojmark said having Oliveira at the event, on the show floor and Super Stage, is "exactly the kind of experience that makes this event different," and thanked SPRIBE for making it possible. SPRIBE co-founder and CEO David Natroshvili described Oliveira as representing "the ambition, resilience and connection with fans that we want Aviator to stand for."

Speakers and Event Details

Oliveira joins a Super Stage line-up that also includes basketball icon and investor Michael Jordan, Sportradar founder Carsten Koerl, and DraftKings co-founder and CEO Jason Robins, who will take part in a Leadership in Sports Business keynote.

SBC Summit 2026 runs 29 September to 1 October at Feira Internacional de Lisboa and MEO Arena, with organisers expecting 40,000 professionals across betting, gaming, payments, affiliation, marketing, technology and media. Ticket options range from a free Expo Pass to a €999 VIP Pass that includes Tiesto's performance at INFINITY Lisbon; the €599 Conference Pass grants access to the Super Stage sessions.