Anastasia Borovaya graduated from the Moscow State Linguistic University (MSLU) with a Bachelor’s degree in Simultaneous Interpretation. She joined SOFTSWISS in 2015 as a Business Development Manager, where she played a key role in securing partnerships for the company’s Casino Platform, Game Aggregator, and BGaming. Over the following years, she moved through sales, account management, and production roles, later becoming Product Director for online casinos.
In 2019, Borovaya became Head of Product for Affilka, the affiliate-tracking platform within SOFTSWISS. She led the platform to financial break-even and multiple industry awards. Her expertise in product development, strategic planning, project management, and leadership contributed to Affilka’s growth and recognition in the iGaming affiliate space.
In 2026, Borovaya was promoted to CEO of Affilka, continuing to oversee the platform’s strategy and operations. Her career at SOFTSWISS spans nearly a decade, reflecting a consistent track record of driving product success and business development within the iGaming industry.
Career History
| Company | Role | Dates |
|---|---|---|
| Affilka by SOFTSWISS | Head of Product for Affilka | 2019-01-01 – 2026-01-01 |
| Affilka | CEO | – present |
| Affilka by SOFTSWISS | Head of Affilka by SOFTSWISS | – present |