- Founded
- 2018-01-01
- Headquarters
- Valletta, Malta
- sales@affilka.com
Affilka is a specialized affiliate management software platform built exclusively for the iGaming industry. Launched in 2018 as a product under the SOFTSWISS group, it enables online casino and sportsbook operators to manage, track, and optimize their affiliate marketing programs. The platform offers a comprehensive toolkit including affiliate partner oversight, campaign monitoring, player behavior analysis, and commission payment processing from a single interface. Key differentiators include a built-in payment processing system supporting Neteller, Skrill, wire transfer, and cryptocurrencies via Cryptoprocessing, and a flexible Commission Constructor that allows custom reward plans based on deposit amounts, wager volumes, net revenue, and other metrics. Affilka also provides in-depth analytical reporting with advanced filtering, media management for banners and landing pages, and a financial API for non-listed payment service providers. As of early 2025, Affilka serves over 450 brands and continues to expand its client base. The software is cloud-based and modular, allowing operators to choose only needed features. It integrates with iGaming aggregators like Voluum and benefits from the mature support structure of the SOFTSWISS ecosystem. The company is headquartered in Valletta, Malta, with a registered address also in Willemstad, Curaçao, and employs between 11 and 50 people.
Detailed Review
History and Background
Affilka was launched in 2018 as a product brand within the SOFTSWISS group, a well-known provider of iGaming software solutions. The platform was developed to address the specific needs of affiliate marketing in the casino and sportsbook vertical, distinguishing itself from generic affiliate tracking software. Its founding location is not explicitly publicly disclosed, but the company’s headquarters are in Valletta, Malta, with a registered address also noted in Willemstad, Curaçao. Affilka operates as a privately held entity within the SOFTSWISS group and has not disclosed any external funding rounds.
Core Features
Affilka provides a full suite of tools for affiliate management. The Built-in Payment Processing allows operators to pay affiliates directly via Neteller, Skrill, Cryptoprocessing, and wire transfer, eliminating manual processing. The Flexible Commissions Constructor enables custom commission plans that can vary by user, country, deposit amount, bet amount, or wager amount, with calculations based on net revenue, deposit sums, or custom metrics. The platform’s Affiliate Management module centralizes partner oversight with features like account status changes, dedicated manager assignments, notes, tags, and traffic tracking. In-Depth Reports offer advanced filtering by date, manager, commission plan, currency, first deposit date, and country, with export capabilities. Media Management allows upload of banners in various formats, with visibility controls for public or private sharing with affiliates.
Market Position and Growth
Affilka positions itself as a comprehensive solution tailored to iGaming operators. By early 2025, the platform served over 450 brands, with 44 new brands added in Q1 2025 alone. Its integration with the SOFTSWISS ecosystem and partnerships with aggregators like Voluum strengthen its market presence. The platform is cloud-based and modular, appealing to both small operators and large enterprises. Affilka’s reliance on SOFTSWISS provides a mature support infrastructure but may limit independence for operators seeking a neutral platform.
Weaknesses and Considerations
As a product closely tied to SOFTSWISS, Affilka may not offer the same level of independence for operators wanting a standalone solution. Pricing is not publicly listed, and the company has limited independent brand recognition outside the SOFTSWISS ecosystem. Leadership details are not publicly available, which may be a concern for transparency-focused buyers. The platform’s headcount is estimated between 11 and 50 employees, indicating a relatively small team.
Key Products
Affilka Platform
Core affiliate management software for iGaming operators, featuring affiliate management, built-in payment processing, flexible commissions constructor, in-depth reports, media management, and financial API.
Commission Constructor
A feature within Affilka allowing operators to create custom commission plans based on deposit amounts, wager volumes, net revenue, and other criteria, adjustable by country or user.
Built-in Payment Processing
Integrated payment systems that enable operators to pay affiliates directly via Neteller, Skrill, Cryptoprocessing, and wire transfer without manual processing.
Reporting & Analytics
Digital analytics module with filters by date, manager, commission plan, currency, country, and more; reports are exportable in multiple formats.
Media Management
Banner and landing page upload tool with visibility controls (public/private) for sharing with affiliate partners.
Offices & Headcount
30 employees (approx.)
