David Mkrtchyan is an SEO professional specializing in the iGaming industry, currently serving as SEO Team Lead at SoftConstruct—the technology company behind the VBET betting brand. Based in Yerevan, Armenia, he oversees search-engine optimization for the VBET platform, ensuring visibility and compliance in competitive gambling markets.
He holds a degree from Gdańsk University of Technology. In 2023, he was referenced in a Gambling Insider article detailing VBET's seven-month unsearchability on Google in the Netherlands, highlighting his direct involvement in resolving critical SEO issues for the brand. Mkrtchyan has also been featured as a speaker at SiGMA World summits, sharing his expertise on iGaming SEO strategies.
His work focuses on driving organic growth and navigating the complex regulatory landscape of online betting, leveraging technical SEO to maintain the platform's search presence.
Career History
| Company | Role | Dates |
|---|---|---|
| Softconstruct | SEO Team Lead | – present |