
Softconstruct
- Founded
- 2003-01-01 in Yerevan, Armenia (started as a garage operation)
- Headquarters
- 20 Garegin Hovsepyan, Yerevan 0047, Armenia
SoftConstruct is an imagination-driven global technology company rooted in Armenia, established in 2003 by the Badalyan brothers. Beginning as a four-person garage start-up, it has grown into one of the largest IT companies in Armenia and a leading provider of software solutions for the iGaming and sports betting industries. The company’s core mission is to transform ideas into successful business ventures by developing innovative technology solutions across multiple sectors, with a primary focus on gaming and sports data. SoftConstruct operates a portfolio of more than ten market-leading independent trademarks, including the well-known BetConstruct sportsbook and casino platform, FeedConstruct real-time sports data service, and the VBET betting brand. Headquartered in Yerevan, Armenia, with additional offices worldwide, the company now employs over 8,000 professionals. SoftConstruct’s ecosystem brings together products, people, and possibilities under a single vision to challenge existing patterns and reframe industry limits. In recent years, the company has invested heavily in artificial intelligence, launching BetConstruct AI to enhance operator performance. With a presence at major industry events such as ICE Barcelona, SoftConstruct continues to scale its AI capabilities while maintaining its position as a pioneer in the Armenian tech landscape.
Detailed Review
History and Founding
SoftConstruct was founded in 2003 by Vahe Badalyan and Vigen Badalyan in a small garage with only four employees. From these humble beginnings, the company grew steadily, initially focusing on software development for the iGaming sector – becoming the first Armenian company to engage in that field. Over two decades, SoftConstruct evolved from a niche developer into a comprehensive technology hub that drives innovation across industries.
Corporate Structure and Headquarters
The company’s headquarters are located at 20 Garegin Hovsepyan, Yerevan 0047, Armenia. For legal and corporate structuring, SoftConstruct also maintains a Maltese entity, Soft Construct Limited, registered at Luxe Pavilion, 2nd level, Diamonds International Building. The group’s headcount exceeds 8,000 creative professionals.
Products and Brands
SoftConstruct owns a diverse portfolio of brands and products. BetConstruct is a comprehensive sports betting and online gaming platform offering sportsbook, casino, live dealer, and AI-driven optimization tools. BetConstruct AI, launched in 2025, provides operators with a proven increase in turnover and is used by over 500 partners. FeedConstruct is a real-time sports data and digital content provider, delivering live scores, statistics, and multimedia feeds to operators and media outlets. VBET is a consumer-facing sports betting and casino brand operated by SoftConstruct under its own licences. The company lists ten-plus market-leading independent trademarks covering various aspects of gaming, data, and technology infrastructure.
Milestones and Strategic Direction
SoftConstruct has achieved significant milestones: it was the first Armenian IT company to specialize in iGaming software, and it now positions itself as a global tech provider with branch offices across multiple regions. The company has actively pursued AI integration, with CEO Leonid Kirakosyan highlighting at ICE Barcelona 2026 how the organization is scaling AI while managing commercial procurement and forecasting. In terms of partnerships, SoftConstruct (through BetConstruct) has collaborated with operators such as Oddsgate for the Brazilian gaming market. The company also engages in B2B news and educational content, reflecting its thought leadership in the industry.
Licensing and Compliance
Licensing and compliance are handled through multiple jurisdictions, with the Maltese entity serving as a regulatory anchor. The group employs a Chief Compliance Officer, David Webb, to oversee regulatory matters.
Market Position
Overall, SoftConstruct is a mature, vertically integrated technology group that combines product development, data services, and consumer brands under one roof. Its longevity, headcount, and growing AI focus underscore its ambition to remain a dominant force in the global iGaming technology space.
Key Products
BetConstruct
A comprehensive iGaming and sportsbook platform offering turnkey solutions, player management, and regulatory compliance tools for operators worldwide.
FeedConstruct
A provider of real-time sports data feeds covering thousands of events across multiple sports, used by bookmakers and media companies.
Fastex
A blockchain ecosystem that includes a cryptocurrency exchange, NFT marketplace, and digital wallet services, bridging gaming with decentralised finance.
RecSys
An AI-driven recommendation engine designed to personalise game suggestions for players, increasing engagement and retention for iGaming operators.
VBET
A consumer-facing sports betting and casino brand operated by SoftConstruct.
Offices & Headcount
8000 employees (approx.)
Key Persons
Armen MnaskanianHead of Sales – Gaming Content
Vahe BadalyanCo‑Founder
Vigen BadalyanCo-founder & CEO
- David Mkrtchyan
SEO Team Lead
- Sargis Poghosyan
Chief Product Officer
Leonid KirakosyanChief Executive Officer
Mushegh KhachatryanChief AI Officer
Notable past members
- Adam Calleja Urry — Regional Team Lead / Commercial Leader
Exhibition History
Recent News

BetConstruct AI’s Harmony Predictstreet Draws 300+ Industry Leaders to Yerevan for Eighth Edition
BetConstruct AI’s eighth Harmony event, now named Harmony Predictstreet, brought over 300 C-level leaders to Yerevan for networking and product unveilings, underscoring its partnership with FIFA partner ADI Predictstreet. The two-day program combined cultural experiences at Garni Temple with product presentations at SoftConstruct headquarters.
2026-07-16