Gal Ehrlich is a betting and gaming executive with over 20 years of experience in operations and technology. He became CEO of BETER on 1 July 2021, succeeding co-founder Alex Barkar, who moved to a Board Member role. Under his leadership, BETER has expanded its live casino studios, including a new studio in Romania in 2022, and grown its esports betting products.
Prior to BETER, Ehrlich served as Chief Technology & Product Officer at Fortuna Entertainment Group and VP of Shared Services at Playtech. He has spent more than 17 years specifically building and scaling iGaming companies, with deep expertise in both B2B and B2C sectors. His career combines operational leadership with technology strategy, making him a prominent figure in the fast-growing iGaming industry.
Ehrlich’s focus at BETER has been on delivering fast sports, esports content, live streaming, live data, and odds for the betting industry. The company has strengthened its position as a leading provider under his direction, leveraging his extensive network and understanding of the gaming ecosystem.
Career History
| Company | Role | Dates |
|---|---|---|
| Beter | Co-Founder & CEO | – present |