Beter

Business Model

Beter operates as a turnkey content and data supplier for the regulated betting industry, focusing on the fast-growing esports vertical but also expanding into traditional sports data. Unlike many esports betting providers that simply offer odds on third-party tournaments, Beter creates and controls its own proprietary esports competitions. This owned-content model allows for full management of event schedules, match duration, and integrity protocols, ensuring a consistent and reliable product that operates 24/7, 365 days a year.

Products

The company's product suite is designed from the ground up for operator integration. Their primary offering, BETER Esports, consists of simulated (virtual) esports events for titles like FIFA (eFootball), NBA 2K (eBasketball), and eTennis. These events are not actual live games but are algorithmically generated simulations that produce real-time, real-money betting opportunities. This model provides operators with a massive volume of events with no downtime, offering a highly engaging, fast-paced alternative to traditional sports. Complementing the esports content, Beter also provides BETER Sports Data Feeds and Live Odds for a range of real-world sports. These feeds are designed to be accurate, low-latency, and easily integrable, allowing sportsbooks to offer competitive pricing across multiple markets.

Integrity and Compliance

A cornerstone of Beter's value proposition is its integrity infrastructure. As a holder of the ESIC Gold Standard accreditation, Beter has undergone rigorous vetting of its operations, systems, and security measures. This accreditation signals to operators and regulators that Beter's content is produced in a controlled environment with strict anti-match-fixing protocols in place. Furthermore, its membership in the International Betting Integrity Association (IBIA) facilitates data sharing and collaborative detection of suspicious betting activity across the industry.

Market Position

Beter has established partnerships with a wide array of operators, including well-known names in the European and emerging markets. The company has been recognized with several industry awards, including the 2026 CEE iGaming Leader award for its CEO, Gal Ehrlich, and multiple awards for Best Esports Innovation and Live Betting Product at events like SBC Summit and SiGMA. The company's go-to-market strategy emphasizes efficiency and time-to-revenue for operators. They offer a fully managed service, meaning they handle the content production, data generation, and integrity monitoring, allowing the sportsbook to focus on marketing and player acquisition. This turnkey approach, combined with the high-margin nature of their esports content, makes Beter an attractive partner for sportsbooks of all sizes looking to quickly enter or expand in the esports betting space. While the esports content is highly profitable, its reliance on simulated events rather than traditionally contested sports may carry a different perception with a subset of bettors, but it also eliminates risks associated with postponements, injuries, or team form. The company continues to evolve, reading market trends and expanding its product to meet the demands of a dynamic industry.