B2B Content Provider

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  Beter

  Limassol, Cyprus

  Beter is a B2B provider of next-generation esports and sports content, data feeds, and gaming solutions specifically designed for the global betting industry. The company’s core offering includes fully managed, virtual sports-style esports tournaments (such as eFootball, eBasketball, and eTennis) that run 24/7, filling gaps in the live betting calendar. These products are accompanied by real-time data feeds, live odds, and analytics solutions that integrate directly with sportsbook platforms. Beter differentiates itself through a strong emphasis on integrity and fairness. It is a proud holder of the ESIC (Esports Integrity Commission) Gold Standard accreditation and serves as a Tier 1 Anti-Corruption Supporter of ESIC, while also being a member of the International Betting Integrity Association (IBIA). This commitment to transparency and compliance allows Beter’s operator partners to offer its content with high confidence. The company has received multiple industry awards, including titles for Esports Innovation and Live Betting Product, and is recognized as the CEE iGaming Leader of 2026 by its CEO, Gal Ehrlich. Beter supports sportsbooks by bridging the gap between traditional sports and the growing demand for esports betting.