Jonney Shih

Jonney Shih has served as Chairman and Chief Brand Officer of ASUS since 1993, steering the Taiwanese multinational through decades of innovation in computer hardware and electronics. Under his leadership, ASUS pioneered the netbook market, expanded into tablets and gaming with the ROG (Republic of Gamers) brand, and more recently invested heavily in AI servers and infrastructure. He is recognized for design thinking, radical transparency, and collective wisdom in management, and Harvard Business Review has named him one of Taiwan’s Top 100 Business Leaders multiple times.

In 2007, Shih also held the role of Chief Executive Officer, further embedding his strategic vision into the company's operations. He represents ASUS at major tech forums including NVIDIA GTC and has been a key figure in the company's AI factory vision. His emphasis on radical design and brand building has helped ASUS maintain a competitive edge in the global PC and AI technology sectors.

Shih’s leadership style blends entrepreneurial agility with a deep commitment to sustainability, as reflected in ASUS’s multiple awards for environmental stewardship. He continues to champion innovation across product lines, from consumer electronics to enterprise-grade AI solutions, cementing his reputation as a transformative figure in the technology industry.